Overview & Mission
Aevum News is committed to delivering authoritative, unbiased journalism to millions of readers worldwide. Our advertising ecosystem is designed to complement, never compromise, the reader experience. We partner only with brands that share our dedication to quality, transparency, and integrity.
All advertising must be clearly distinguishable from editorial content and must never interfere with readability or navigation.
Acceptable Standards
To ensure consistency and trust, all ads must meet the following baseline requirements:
- Clear disclosure of sponsored or promotional material
- Compliance with FTC, ASA, and local advertising regulations
- No deceptive, misleading, or clickbait claims
- Functional landing pages with transparent terms, pricing, and return policies
- Mobile-responsive creative that respects viewability thresholds
📐 Format Compliance
Ads must fit within designated containers without overflow, animation delays, or intrusive auto-play media.
🔍 Readability First
No overlapping text, excessive contrast inversion, or layout shifts that disrupt content consumption.
⚖️ Brand Safety
Content must align with our editorial tone. We actively monitor placement context to protect advertiser reputation.
Creative & Format Requirements
We support modern, lightweight ad formats that prioritize performance and user experience.
| Format | Dimensions (px) | Max File Size | Notes |
|---|---|---|---|
| Display (Static) | 300×250, 728×90, 160×600 | 150 KB | PNG, JPG, WebP |
| Rich Media (HTML5) | Responsive | 150 KB (zipped) | No auto-play sound, <3s animation |
| Video (Pre-roll/Mid-roll) | 1920×1080, 960×540 | 15 MB | MP4, WebM, muted by default |
| Native/Sponsored | Matches article width | Varies | Must include clear "Sponsored" label |
Creative that triggers browser warnings, redirects unexpectedly, or uses pop-ups will be automatically rejected.
Restricted & Prohibited Categories
We maintain strict controls over ad categories to protect our audience and uphold journalistic integrity.
| Category | Status | Conditions |
|---|---|---|
| Financial Services & Crypto | Restricted | Requires licensing proof & risk disclosures |
| Healthcare & Supplements | Restricted | Must cite clinical studies; no miracle claims |
| Political & Activism | Prohibited | Strictly separated from news coverage |
| Gambling & Betting | Prohibited | Not permitted on any Aevum property |
| Dating & Adult Content | Prohibited | Violates community standards |
| Tech & SaaS | Allowed | Standard review applies |
Additional categories are evaluated on a case-by-case basis. When in doubt, contact our partnerships team before submission.
Targeting & Privacy Compliance
Aevum News operates in strict compliance with GDPR, CCPA, and IAB privacy frameworks. We do not sell personal data and limit tracking to essential analytics and consented personalization.
- Contextual Targeting: Preferred method. Ads are matched to article topics, keywords, and semantic signals.
- First-Party Data: Available for opted-in newsletter subscribers and registered users (age, location, interests).
- Cookies & Tracking: Only deployed after explicit user consent. Third-party tracking pixels are blocked unless whitelisted.
- Frequency Capping: Maximum 4 impressions per user per 24h to prevent ad fatigue.
Our consent management platform ensures 100% auditability. Advertisers can request full compliance reports quarterly.
Review & Approval Process
Every campaign undergoes a structured review to ensure alignment with these guidelines.
- Submission: Upload creative, targeting parameters, and landing page URL via our advertiser portal.
- Automated Scan: AI-driven check for prohibited content, broken links, and file compliance.
- Editorial Review: Human team verifies context safety, disclosure accuracy, and brand alignment.
- Approval/Launch: Typically completed within 24–48 hours. Approved campaigns go live automatically.
Rejections include detailed feedback for quick revision. Rush reviews are available for time-sensitive campaigns upon request.
Partner With Us
Ready to Reach an Informed Audience?
Our sales and partnerships team is available to help you craft high-impact, compliant campaigns tailored to your goals.
Contact Ad Sales →