Monthly Active Readers
0
↑ 14.2% vs last quarter
Avg. Session Duration
6m 42s
↑ 1.8m improvement
Return Reader Rate
68.4%
↑ 5.3% retention boost
Mobile Traffic Share
72.1%
↓ 0.4% shift to desktop

Age Distribution Global Readership

18-24
18%
25-34
34%
35-44
26%
45-54
15%
55+
7%

Education Level Verified Profiles

High School
12%
Bachelor's
48%
Master's
28%
PhD/Prof
12%

Top Regions Active Readership

North AmericaUS, CA, MX
41%
EuropeUK, DE, FR, EU
33%
Asia PacificJP, IN, AU, SG
18%
Americas & OtherBR, CL, ZA, KE
8%

Top Cities Engagement Hubs

New York
#1
London
#2
Tokyo
#3
Berlin
#4

Platform Usage Device & Access

Mobile App
58%
Desktop
31%
Tablet
7%
Email/Print
4%

Peak Reading Hours GMT Timezones

06:00-09:00
85%
12:00-14:00
62%
18:00-21:00
78%
22:00-00:00
34%
Quarter New Subscribers Churn Rate Avg. Read Time Social Referrals Organic Growth
Q4 2024142,8502.1%6m 42s38.4%+14.2%
Q3 2024128,3002.8%5m 58s35.1%+11.6%
Q2 2024115,9203.2%5m 34s31.8%+9.4%
Q1 202498,4503.9%5m 12s28.5%+7.8%

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