Google Ads Privacy Policy

1. Overview & Scope

Aevum News ("we," "our," or "us") is committed to transparency regarding how we use Google Ads services to sustain our journalism and improve reader experience. This policy specifically addresses our use of Google advertising products, the data collected through them, and how you can control your preferences.

This policy supplements our main Privacy Policy and applies to all Aevum News websites, mobile applications, and digital properties. By accessing our services, you acknowledge that Google Ads technologies may be used as described herein.

2. Google Services We Use

We integrate the following Google advertising and measurement products to fund our editorial operations and analyze site performance:

• Google Ad Manager – Serves and optimizes advertisements across our digital platforms.
• Google AdSense – Displays contextual ads relevant to article content.
• Google Analytics (Advertising Features) – Measures ad performance, audience reach, and campaign effectiveness.
• Google Consent Mode & Privacy Sandbox APIs – Manages user consent signals and prepares for cookieless ad targeting.

3. Information Collected

When you visit Aevum News, Google Ads technologies may collect the following types of data:

Automatically Collected Data

• Device & Browser Information: Hardware model, operating system, browser type, unique device identifiers, and mobile network information.
• Usage Data: Pages viewed, time spent, click patterns, referral sources, and interaction with ads.
• Location Data: Approximate geographic location derived from IP address (city/region level), unless you provide precise location consent.
• Cookies & Local Storage: First-party and third-party cookies for session management, ad personalization, and frequency capping.

Advertising Identifiers

On mobile devices, Google may use Advertising IDs (GAID for Android, IDFA for iOS) to deliver personalized ads and measure campaign performance. You can reset or limit tracking through your device settings.

4. How Data Is Used

We use Google Ads data for the following purposes:

1. Content Sustainability: Generating ad revenue to fund investigative journalism and editorial operations.
2. Ad Relevance: Serving advertisements aligned with your interests and browsing context.
3. Performance Measurement: Tracking impressions, clicks, conversions, and audience demographics to optimize ad placements without compromising reading experience.
4. Fraud & Abuse Prevention: Detecting bot traffic, invalid clicks, and malicious activity that could distort metrics or harm users.
5. Frequency Capping: Limiting how often you see the same advertisement to prevent ad fatigue.

We do not sell your personal data to advertisers. We do not create detailed personal profiles for third-party marketing. Ad targeting is primarily contextual (based on article content) and aggregated.

5. Your Choices & Opt-Out

You have the right to control how your data is used for advertising purposes. Below are the available opt-out mechanisms:

Browser & Device Controls

You may also control tracking through your browser settings (e.g., Safari Intelligent Tracking Prevention, Chrome Privacy Sandbox, Firefox Enhanced Tracking Protection) or by installing extensions like Privacy Badger or uBlock Origin. Note that blocking ads may impact the sustainability of free news access.

6. Third-Party Practices

Google Ads operates as a data processor on our behalf. While we set campaign parameters and select advertisers, Google controls the underlying ad delivery infrastructure. Google's data practices are governed by their Advertising Policies and Data Retention policies.

We participate in Google's Privacy Sandbox initiatives to transition toward cookieless advertising while maintaining measurement capabilities. Third-party advertisers appearing on Aevum News must comply with Google's certified ad policies and our own editorial standards.

7. Legal Compliance

Aevum News adheres to applicable data protection regulations, including but not limited to:

• GDPR (EU/UK): Processing based on legitimate interest and explicit consent. Data subject rights honored within statutory timeframes.
• CCPA/CPRA (California): We do not sell or share personal information for cross-context behavioral advertising. Opt-out requests honored via our preference center.
• VCDPA, CPA, UPPA, and other state laws: Compliant with emerging US state privacy frameworks.
• ePrivacy Directive: Cookie consent implemented via CMP before non-essential tracking activates.

International data transfers involving Google services utilize standard contractual clauses (SCCs) and adherence to Privacy Shield successor frameworks where applicable.

8. Updates to This Policy

Google's advertising ecosystem evolves rapidly. We may update this policy to reflect changes in our ad technology stack, regulatory requirements, or industry standards. Material changes will be communicated via site notice and email to registered subscribers. The "Last Updated" date at the top of this page will reflect the most recent revision.

9. Contact & Support

If you have questions about our use of Google Ads, wish to exercise your data rights, or need assistance with opt-out mechanisms, please contact our Privacy Office:

Aevum News Privacy Team
Email: privacy@aevumnews.com
Mailing Address: Privacy Department, Aevum News Global HQ, 1000 Journalism Way, Washington, D.C. 20036

We respond to legitimate requests within 30 days. For urgent data protection inquiries, you may also contact your regional Data Protection Authority.