Advertising Policy & Guidelines

1. Introduction & Purpose

Aevum News is committed to delivering accurate, independent journalism while providing advertisers with a transparent, brand-safe digital environment. This Advertising Policy outlines our standards, editorial boundaries, and compliance requirements for all commercial partnerships, sponsored content, and advertising placements across our platforms.

By placing advertising with Aevum News, advertisers agree to comply with these guidelines, applicable media laws, and industry self-regulatory standards.

2. Core Advertising Standards

All advertising served on Aevum News must adhere to the following principles:

• Transparency: Sponsored content and paid placements must be clearly labeled as "Sponsored," "Advertisement," or "Partner Content" in accordance with FTC guidelines and international advertising standards.
• Relevance & Quality: Creative assets must be professionally produced, load efficiently, and align with our audience's expectations of premium digital media.
• Editorial Independence: Aevum News maintains strict separation between commercial partnerships and editorial content. Advertisers have no influence over news coverage, reporting, or editorial opinions.
• Performance Metrics: We provide standardized, audited metrics for impressions, clicks, viewability, and engagement. Third-party verification is available upon request.

3. Prohibited Content & Practices

Aevum News reserves the right to reject or remove advertising that violates the following categories:

• Illegal goods, services, or activities in any jurisdiction where content is served
• Deceptive, misleading, or fraudulent claims (including fake news, medical misinformation, or financial scams)
• Hate speech, discriminatory content, or material promoting violence
• Adult content, explicit material, or sexually suggestive imagery
• Tobacco, e-cigarettes, vaping products, or recreational cannabis
• Unlicensed gambling, crypto schemes, or high-risk financial products without proper regulatory disclaimers
• Malware, phishing, or intrusive ad formats (pop-unders, auto-play audio, cryptic close buttons)
• Content that infringes intellectual property, trademarks, or copyright

4. Brand Safety & Placement Controls

We partner with verified technology providers to ensure ads appear in appropriate editorial contexts. Our brand safety framework includes:

• Contextual Filtering: AI-driven keyword and sentiment analysis to prevent placement near sensitive or conflicting topics
• Exclusion Lists: Custom negative keyword, category, and URL exclusions available for direct and programmatic buyers
• Viewability Standards: 70%+ MRC-compliant viewability threshold for display/video inventory
• Bot Traffic Mitigation: IAB Tech Lab Certified technology to filter non-human traffic and invalid impressions

5. Data Collection & User Privacy

Aevum News complies with GDPR, CCPA/CPRA, and other applicable data protection regulations. Our advertising ecosystem operates under these privacy principles:

• First-party audience data is collected only with explicit user consent and clearly disclosed in our Privacy Policy
• Third-party cookies are deprecated in favor of privacy-preserving identifiers and contextual targeting
• Cross-site tracking and fingerprinting are strictly prohibited
• Advertisers may request aggregated, anonymized performance data; individual user data is never sold or shared

6. Approved Ad Formats & Pricing

We offer a range of IAB-standard and custom formats optimized for engagement and brand alignment:

• Display: Leaderboard (728x90), MPU (300x250), Half-Page (300x600), Responsive Native
• Video: Pre-roll, Mid-roll, In-feed Player (MRAID 3.0 compliant, VAST 4.0)
• Sponsored Content: Branded articles, interactive features, and editorial partnerships (clearly disclosed)
• Newsletter & Push: Native placements in our daily digest and browser notifications

Pricing is available via CPM, CPC, CPV, or fixed-fee arrangements. Rate cards, inventory availability, and campaign planning documents are provided exclusively through our media sales team.

7. Compliance & Enforcement

Violations of this policy may result in:

• Immediate ad creative rejection or campaign suspension
• Account termination for repeat or severe violations
• Refund of unused impressions where fraud or policy breach is confirmed
• Legal action if advertising constitutes illegal activity or defamation

Aevum News reserves the right to modify, interpret, and enforce this policy at its sole discretion. We conduct quarterly policy reviews and update standards to reflect regulatory changes and industry best practices.

8. Policy Updates & Amendments

This Advertising Policy may be updated periodically to reflect changes in technology, regulation, or business practices. Material changes will be communicated via email to active advertisers and posted to this page with a revised "Last Updated" date. Continued use of Aevum News advertising services constitutes acceptance of the updated terms.

For questions regarding this policy, contract review, or compliance inquiries, contact our legal & advertising department at legal@aevumnews.com.