Overview
At Aevum News, we believe that informed readers are empowered readers — about the world, and about their own data. This policy explains clearly and transparently what information we collect, how we use it, and the choices you have as a reader.
Our approach is built on three core principles:
- Transparency: No hidden practices. We tell you exactly what we do with your data.
- Control: You decide what to share and how we use it. Every preference is adjustable.
- Minimization: We only collect what's necessary and retain it only as long as needed.
💡 In Plain Language
This policy is written to be understood, not to intimidate. If you have questions about any section, reach out to our privacy team directly. We're here to help — not to hide behind legal jargon.
Data We Collect
We collect information in three categories, each serving a specific purpose in delivering and improving our journalism.
Personal Information
Information you voluntarily provide when creating an account, subscribing, or contacting us:
| Data Type | When Collected | Purpose | Necessity |
|---|---|---|---|
| Name & Email | Account creation / Subscription | Personalization, communication | Optional |
| Payment Details | Premium subscription | Processing payments | Optional |
| Communication History | Support requests, feedback | Improving service quality | Optional |
| Newsletter Preferences | Newsletter signup | Content customization | Optional |
Usage Data
Information about how you interact with our platform, collected automatically:
- Articles read — Pages visited, time spent reading, scroll depth
- Search queries — Terms you search for on our platform
- Navigation patterns — Sections explored, links clicked, time of visits
- Content engagement — Comments, shares, bookmarks, and reactions
- Newsletter interactions — Open rates, click-throughs, preference updates
Device Information
Technical data collected to ensure our platform works correctly across all devices:
- Device type and operating system
- Browser type and version
- IP address (anonymized where possible)
- Approximate geographic location (city-level)
- Screen resolution and language preferences
✅ No Sensitive Data
We do not collect sensitive personal data including health information, political opinions, racial or ethnic origin, religious beliefs, biometric data, or financial account details beyond what's processed securely by our payment partners.
Tracking Technologies
We use several technologies to provide and improve our service. Each category serves a distinct purpose:
| Technology | Provider | Purpose | Duration | Can Opt-Out? |
|---|---|---|---|---|
| Essential Cookies | Aevum News | Authentication, security, preferences | Session – 2 years | No |
| Analytics Cookies | Plausible Analytics | Understanding traffic patterns | 1 year | Yes |
| Preference Cookies | Aevum News | Dark mode, font size, region | 2 years | Yes |
| Performance Cookies | Cloudflare | Load balancing, CDN optimization | 4 months | No |
| Marketing Cookies | None used | — | — | N/A |
🚫 No Third-Party Advertising
Aevum News does not use third-party advertising networks. We do not serve ads from Google, Meta, or any advertising technology companies. Our revenue comes from subscriptions and direct partnerships, which means we never need to track you across the web to sell your attention.
Do Not Track Signals
We respect browser "Do Not Track" (DNT) signals. When your browser sends a DNT header, we disable all non-essential analytics and preference cookies automatically.
Browser Fingerprinting
We do not use browser fingerprinting or any covert tracking techniques. Our analytics are transparent, privacy-focused, and always opt-in where possible.
How We Use Your Data
Every piece of data we collect serves a clear purpose. Here's how your information helps us deliver better journalism:
- Delivering content: Loading articles, adjusting layout for your device, remembering your reading position
- Personalization: Recommending articles based on topics you read, customizing your homepage feed
- Improving our platform: Identifying slow pages, fixing bugs, optimizing performance based on usage patterns
- Editorial insights: Understanding which topics resonate with readers to inform our editorial strategy
- Communication: Sending your newsletter digest, subscription updates, and account notifications
- Security: Detecting and preventing fraud, protecting against automated abuse
Data Sharing & Third Parties
We are transparent about who has access to your data. We do not sell, rent, or trade reader information.
Who We Share With
| Third Party | What's Shared | Why | Location |
|---|---|---|---|
| Stripe | Payment details (tokenized) | Process subscription payments | EU / US |
| Plausible Analytics | Anonymized usage data | Platform analytics | EU (Iceland) |
| Cloudflare | Traffic data, IP addresses | Security & CDN delivery | Global |
| SendGrid | Email addresses | Newsletter delivery | US |
| Legal Authorities | As required by law | Legal compliance | Varies |
⚠️ Cross-Border Data Transfer
Some of our service providers operate outside the European Union. Where this occurs, we ensure data transfers are protected by Standard Contractual Clauses (SCCs) or equivalent mechanisms to maintain EU-level privacy protections.
What We Never Do
- We do not sell reader data to data brokers or advertising networks
- We do not share browsing behavior with third parties for profiling
- We do not use your data for political targeting or manipulation
- We do not share data with affiliates or partners without explicit consent
Consent & Your Choices
You always have the right to know what's being collected and to change your mind. Here's how you can manage your tracking preferences:
🔄 Changing Your Mind
You can update your consent preferences at any time from your account settings or by contacting our privacy team. Changes take effect within 24 hours. You can also withdraw consent entirely — it won't affect your ability to read freely available content.
Your Rights
Depending on your location, you may have specific legal rights regarding your personal data. Under GDPR (EU), CCPA (California), and similar frameworks, we recognize and honor the following:
Right to Access
Request a copy of all personal data we hold about you, including categories, sources, and sharing details.
Right to Rectification
Correct inaccurate or incomplete personal data at any time through your account settings or by contacting us.
Right to Erasure
Request deletion of your personal data ("Right to be Forgotten"), subject to legal retention obligations.
Right to Portability
Receive your data in a structured, machine-readable format and transfer it to another service provider.
Right to Object
Object to processing based on legitimate interests or direct marketing. We will comply without delay.
Right to Restrict Processing
Request that we temporarily halt processing of your data while a dispute or concern is resolved.
Rights Regarding Automation
You have the right not to be subject to decisions based solely on automated processing, including profiling.
Right to Lodge a Complaint
If you believe your rights are violated, you can file a complaint with your local data protection authority.
📝 How to Exercise Your Rights
To exercise any of these rights, email privacy@aevumnews.com or use the "Download My Data" / "Delete My Account" buttons in our sidebar. We respond to all requests within 30 days (or 45 days for complex requests).
Security Measures
We take the security of reader data seriously. Our approach combines industry-standard technologies with rigorous operational practices:
- Encryption in transit: All data transmitted between your browser and our servers is protected with TLS 1.3 encryption
- Encryption at rest: Stored personal data is encrypted using AES-256 encryption
- Access controls: Employee access to reader data is restricted on a need-to-know basis, with full audit logging
- Regular audits: Independent security assessments and penetration testing are conducted quarterly
- Breach notification: In the unlikely event of a data breach, we will notify affected readers within 72 hours as required by law
- Incident response: A dedicated security team monitors for threats 24/7 with automated alerting
⚠️ No System is Perfect
While we implement robust security measures, no electronic system is 100% secure. We encourage you to use strong, unique passwords and enable two-factor authentication on your Aevum News account for added protection.
Data Retention
We retain your data only as long as necessary to fulfill the purposes outlined in this policy. Here's our retention schedule:
| Data Type | Retention Period | After Retention |
|---|---|---|
| Account data | Active account + 30 days after deletion | Permanent deletion |
| Reading activity | 24 months (anonymized after 6 months) | Aggregated & anonymized |
| Analytics data | 18 months (fully anonymous) | Permanent deletion |
| Payment records | 7 years (legal/tax requirement) | Secure destruction |
| Cookie data | As specified in cookie table above | Automatic expiration |
| Communication logs | 2 years after last interaction | Permanent deletion |
When data reaches the end of its retention period, it is permanently deleted from our systems using industry-standard data sanitization techniques. Backups containing personal data are purged within 90 days of the retention deadline.
Children's Privacy
Aevum News is not designed for or directed at individuals under the age of 16. We do not knowingly collect personal data from children. If we become aware that we have inadvertently collected data from someone under 16, we will take steps to delete that information promptly.
If you are a parent or guardian and believe your child has provided us with personal data, please contact us immediately at privacy@aevumnews.com.
Changes to This Policy
We may update this privacy policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. When we make significant changes, we will:
- Post a prominent notice on our website and app at least 30 days before the changes take effect
- Send an email notification to registered users for material changes
- Update the "Last updated" date at the top of this page
- Request fresh consent if new data processing categories are introduced
Previous versions of this policy are archived and available upon request.
Contact Us
If you have questions about this policy, want to exercise your rights, or need to report a concern, our privacy team is here to help:
Aevum News Privacy Team
1200 Journalism Way, Suite 400
Washington, DC 20036
DPO
Data Protection Officer
dpo@aevumnews.com
⏱️ Response Time
We commit to responding to all privacy inquiries within 5 business days and data subject access requests within 30 days. For urgent security concerns, contact our security team at security@aevumnews.com for immediate attention.