Logo Usage & Brand Guidelines
Maintaining visual consistency across all Aevum Zenth Conglomerate touchpoints. These guidelines ensure proper application, spacing, and color integrity.
Primary Logo Variants
Select the appropriate logo variant based on background contrast and medium. Never alter proportions, colors, or add effects.
Standard / Dark Background
Reversed / Light Background
Accent / Teal Override
Monochrome / Print & Fax
Brand Color Palette
Click any swatch to copy the hex value. Use these exact values for digital and print reproduction.
Primary Accent
#6C5CE7
Accent Light
#A29BFE
Background Base
#0A0A0F
Secondary Teal
#00CEC9
Surface Card
#16161F
Text Primary
#E8E8F0
Clear Space & Minimum Size
Maintain proper breathing room around the logo. Clear space is defined by the height of the central hexagon (X).
Clear Space: X
Clear Space: X
Digital Minimum
Width: 96px | Height: 96px
Rasterize at 2x for retina displays
Rasterize at 2x for retina displays
Print Minimum
Width: 25mm | Height: 25mm
Use vector format for all print materials
Use vector format for all print materials
Favicon / App Icon
Use simplified mark only
Do not include logotype
Do not include logotype
Incorrect Usage
The following modifications are strictly prohibited. Violations compromise brand recognition and visual integrity.
Stretch or Distort
Never alter the aspect ratio. The logo must scale proportionally using the original vector coordinates.
Change Colors
Do not use arbitrary colors outside the approved palette. Gradients must match the defined stops exactly.
Add Effects
No drop shadows, glows, outlines, bevels, or textures. The logo relies on clean geometry and contrast.
Rotate or Tilt
The logo must always remain horizontally aligned. Diagonal or vertical placement is not permitted.
Low Contrast Backgrounds
Do not place the logo on complex imagery without a solid overlay or gradient shield ensuring legibility.
Add Taglines Inside
Never insert text inside the logo mark. Slogans or department names must sit outside the clear space.
Download Assets
Production-ready logo files. Always use vector formats (.SVG, .EPS, .PDF) for scalable applications.