๐ŸŽ Our Story

About Apple Touch Icon.png

From a single pixel obsession to a global studio. Discover the people, principles, and passion behind every icon we craft.

Born from a Love of Pixel Perfection

Apple Touch Icon.png was founded in 2020 by a collective of interface designers and vector artists who noticed a gap in the market: digital brands deserved icons that looked equally flawless on an Apple Watch, an iPhone 15, a desktop browser, and a Windows PC.

What started as a freelance mission to deliver perfectly compliant touch icons quickly evolved into a full-service digital asset studio. Today, we partner with startups, agencies, and Fortune 500 companies to create icon ecosystems that elevate brand identity across every screen size and operating system.

โ€” Elena Rostova, Founder & Creative Director

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Precision First

Every path, anchor, and gradient is manually optimized.

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Platform Native

Deep understanding of iOS, Android, and web ecosystems.

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Collaborative

We treat your brand guidelines as sacred law.

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Rapid Delivery

Structured workflows that cut production time in half.

๐Ÿš€ Our Mission

To democratize premium icon design by providing brands with pixel-perfect, platform-compliant digital assets that require zero technical overhead. We make visual identity effortless to deploy.

๐Ÿ”ญ Our Vision

A digital world where every app, website, and interface communicates with clarity, consistency, and beauty. We aim to set the global standard for touch and vector icon excellence.

Core Values

The principles that guide every pixel we push.

1

Accuracy

Mathematical precision in every vector curve.

2

Clarity

Designs that communicate instantly at any scale.

3

Empathy

We design for the user, not just the brand.

4

Transparency

Clear pricing, open files, and honest timelines.

5

Evolution

Constantly adapting to new OS updates & trends.

Our Journey

Key milestones that shaped who we are today.

2020

Studio Founded

Launched in San Francisco with a focus exclusively on Apple touch icon compliance.

2021

First 500 Clients

Expanded to Android & Web ecosystems. Developed our proprietary export pipeline.

2023

Global Team

Grew to 12 specialized designers. Opened remote collaboration hubs in London & Tokyo.

2025

Industry Standard

Crossed 2,500+ delivered icon sets. Featured in Awwwards & IconWorkshop showcases.

Meet the Minds

The creative team turning pixels into experiences.

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Elena Rostova

Founder & Creative Director

12+ years in interface design. Former lead at a major Cupertino tech firm.

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David Chen

Head of Engineering

Builds automated asset pipelines ensuring 100% cross-platform compliance.

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Mira Patel

Brand Strategist

Connects your visual identity with market positioning for maximum impact.

Why AppleTouch?

We don't just design icons. We engineer digital presence.

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Platform Compliant

Zero rejection risk. We follow Apple, Google, and WCAG guidelines strictly.

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Ready-to-Ship

ZIP files with manifest.json, favicon.ico, splash assets, and source files.

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Lifetime Updates

Free format updates when OS guidelines change. We've got you covered.

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Dedicated Support

No ticket queues. Chat directly with your project lead during business hours.

Ready to Build Your Icon System?

Let's discuss your brand, timeline, and asset requirements. We respond within 4 hours.

Start Your Project โ†’