Digital Advertising Alliance
A performance-driven co-marketing program connecting Cup Source partners with targeted digital campaigns, shared ad funding, and industry-leading compliance standards.
Scale Your Reach. Share the Cost. Track Every Impression.
The Cup Source Digital Advertising Alliance is designed for distributors, retailers, and B2B partners who want to amplify their drinkware and packaging brands without bearing the full weight of digital ad spend.
We provide co-op advertising credits, pre-built creative assets, audience targeting tools, and real-time analytics dashboards so you can launch high-converting campaigns in days, not months.
View Partnership TiersWhy Join the Alliance?
Co-Op Ad Funding
Receive up to 40% matching on qualified digital ad spend across Google, Meta, and programmatic networks.
Precision Targeting
Access pre-qualified B2B audience lists: café owners, restaurant buyers, hospitality managers, and event planners.
Live Analytics
Track clicks, conversions, and ROI through a dedicated partner dashboard updated in real-time.
DAA Compliant
All campaigns follow Digital Advertising Alliance principles for transparency, consumer choice, and data security.
How the Alliance Works
Apply & Qualify
Submit your business profile. We verify your account and match you with the right tier.
Align Strategy
Work with a dedicated marketing manager to define goals, audiences, and budget.
Launch Campaigns
Use our creative library or upload custom assets. Activate co-op funding instantly.
Measure & Scale
Review performance reports. Optimize targeting and reinvest in top-performing channels.
Choose Your Alliance Tier
Starter
Ideal for new distributors & local retailers.
- 10% co-op ad match (up to $500/mo)
- Basic audience targeting
- Standard creative templates
- Monthly performance reports
Growth
For established partners scaling digital presence.
- 30% co-op ad match (up to $3,000/mo)
- Advanced B2B audience lists
- Custom landing pages & retargeting
- Weekly analytics & optimization calls
Enterprise
Tailored solutions for national distributors.
- Up to 50% co-op funding
- Dedicated account & creative teams
- API integrations & CRM sync
- Quarterly strategy reviews & SLAs
Digital Advertising Alliance (DAA) Compliance
Cup Source and its advertising partners strictly adhere to DAA industry guidelines. This includes transparent data practices, clear consumer opt-out mechanisms, third-party privacy certification, and secure handling of all first- and third-party data. All participating advertisers must complete annual compliance training and audit verification.
Ready to Amplify Your Brand?
Join hundreds of partners leveraging the Cup Source Digital Advertising Alliance to drive qualified leads and measurable ROI.
Start Your Application →