Cookies & Tracking Technologies
Last Updated: November 14, 2025
1. Introduction
MarketFlow, Inc. ("we," "our," or "us") respects your privacy and is committed to transparency regarding how we collect and use information through cookies and similar tracking technologies. This policy explains what these technologies are, how we use them across our marketplace platform, and how you can control them.
By accessing or using MarketFlow's website, mobile applications, and related services, you acknowledge that cookies and tracking technologies may be placed on your device. Where legally required, we will seek your explicit consent before placing non-essential tracking technologies.
📌 This policy works alongside our Privacy Policy and Terms of Service. Please review them for a complete understanding of our data practices.
2. What Are Cookies & Tracking Technologies?
Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites remember your preferences, keep you logged in, and understand how you interact with the platform.
Beyond traditional cookies, we may use other tracking technologies, including:
- Web Beacons & Pixels: Small embedded images used to track email opens, page views, and ad interactions.
- Local Storage & Session Storage: Browser-based storage that holds larger amounts of data for functionality and preferences.
- Device Fingerprinting: Techniques that compile publicly available browser and device information to identify unique visitors.
- SDKs (Software Development Kits): Code libraries embedded in our mobile apps that collect usage and diagnostic data.
3. How We Use Tracking Technologies
We use cookies and tracking technologies to ensure MarketFlow functions securely, efficiently, and provides a personalized shopping and selling experience. Our primary uses include:
- Authentication & Security: Keeping you logged into your seller or buyer account and protecting against fraud.
- Cart & Checkout Functionality: Remembering items in your shopping cart and processing transactions smoothly.
- Personalization: Saving language, currency, and regional preferences; remembering your browsing history.
- Performance Analytics: Understanding how users navigate the marketplace to improve site speed, layout, and product discovery.
- Advertising & Marketing: Showing relevant product recommendations, measuring campaign effectiveness, and serving interest-based ads across the web.
4. Categories of Cookies We Use
| Category | Purpose | Duration | Consent |
|---|---|---|---|
| Required Strictly Necessary | Essential for platform operation, security, and account management. Includes session tokens, CSRF protection, and cart persistence. | Session to 1 year | Not required |
| Preference Functional | Remembers user settings like language, currency, location, and UI preferences. Enhances usability but is not essential. | Up to 2 years | Optional |
| Analytics Performance | Collects anonymized data on page views, click patterns, and error rates to optimize marketplace performance. | 6 to 24 months | Optional |
| Marketing Advertising | Enables personalized recommendations, retargeting ads, and conversion tracking across partner networks. | 30 days to 24 months | Opt-in |
5. Third-Party Tracking Technologies
MarketFlow partners with trusted third-party service providers to help us operate the marketplace and deliver relevant advertising. These partners may set their own cookies or use tracking technologies independently. We do not control their practices and recommend reviewing their respective privacy policies.
Common Third-Party Partners:
- Analytics Providers: Google Analytics, Mixpanel (for usage insights and platform optimization)
- Payment Processors: Stripe, PayPal (for secure transaction tracking and fraud prevention)
- Advertising Networks: Meta, Google Ads, TikTok Ads (for performance marketing and retargeting)
- Customer Support Tools: Intercom, Zendesk (for chat functionality and ticket tracking)
Third parties may use these technologies for their own purposes, including serving interest-based advertising. Where required by law, we provide clear opt-out mechanisms below.
6. Managing & Opting Out of Tracking
You have the right to control or decline cookies and tracking technologies. You can manage your preferences at any time through:
- Cookie Consent Manager: Click "Cookie Settings" in the footer of any MarketFlow page to update your preferences.
- Browser Settings: Most browsers allow you to block, delete, or manage cookies. Note that disabling essential cookies may limit marketplace functionality (e.g., checkout, account login).
- Opt-Out Links:
- Network Advertising Initiative: https://www.networkadvertising.org/choices/
- Digital Advertising Alliance: https://optout.aboutads.info/
- Google Ads Opt-Out: https://adssettings.google.com/
- Mobile Apps: Adjust device ad tracking settings (iOS Advertising Identifier / Android Advertising ID) or opt out of personalized ads within the MarketFlow app settings.
⚠️ Please note that blocking certain cookies may affect your ability to use features like saved carts, personalized recommendations, or secure logins.
7. Updates to This Policy
We may update this Cookies & Tracking Technologies policy periodically to reflect changes in technology, legal requirements, or our marketplace operations. When we make material changes, we will notify you via email, in-app notification, or by posting a prominent notice on our website. The "Last Updated" date at the top of this page will be revised accordingly.
8. Contact Us
If you have questions about our use of cookies, tracking technologies, or how we handle your data, please contact our Privacy & Compliance team:
- Email: privacy@marketflow.com
- Address: MarketFlow, Inc., Data Protection Office, 1200 Commerce Drive, Suite 400, San Francisco, CA 94105
- Help Center: marketflow.com/support/cookies