StarWave Entertainment ("we," "our," or "us") respects your privacy and is committed to transparently communicating how we use cookies and tracking technologies across our digital properties, including starwave.com, our streaming platforms, mobile applications, and event management portals.

This Cookie & Tracking Policy explains what cookies and similar technologies we use, why we use them, and how you can manage your preferences. This policy works alongside our Privacy Policy and should be read in conjunction with it.

1. What Are Cookies & Tracking Technologies?

Cookies are small text files stored on your device when you visit a website. Tracking technologies include web beacons, pixels, SDKs (software development kits), and local storage. Together, they help us deliver, measure, and improve our services while providing personalized entertainment experiences.

2. Types of Cookies & Tracking We Use

2.1 Strictly Necessary Cookies

These are essential for the core functionality of our platforms. They enable features like account authentication, secure checkout for tickets/merchandise, video streaming stability, and content protection (DRM). Without these, our services cannot function properly.

2.2 Performance & Analytics Cookies

We use these to understand how visitors interact with our websites and apps. They collect anonymous, aggregated data about page views, navigation paths, streaming quality metrics, and error rates. This helps us optimize user experience and fix technical issues.

2.3 Functional & Personalization Cookies

These remember your preferences, such as language selection, subtitle settings, audio preferences, volume levels, and content watchlists. They enable a seamless, customized entertainment experience across devices.

2.4 Advertising & Marketing Cookies

We and our partners use these to deliver relevant promotions for new releases, live events, and merchandise. They help measure campaign effectiveness, limit ad repetition, and understand audience engagement without identifying you personally.

2.5 Social Media & Third-Party Tracking

When you interact with social sharing buttons, embeds, or comment sections, third-party services may place their own cookies. We do not control these technologies, and we encourage you to review their respective privacy and cookie policies.

3. How We Use the Data Collected

• Authenticating users and maintaining secure sessions
• Personalizing content recommendations based on viewing history
• Improving streaming performance and reducing buffering
• Analyzing website traffic and app usage patterns
• Delivering targeted promotional content for films, concerts, and series
• Preventing fraud and protecting platform security

4. Third-Party Cookies & Services

We may work with trusted third-party vendors for analytics, ad delivery, content protection, and customer support. These parties may set their own tracking technologies. They are contractually bound to use your data only for specified purposes and must comply with applicable privacy laws.

5. How to Manage Your Cookie Preferences

You have full control over cookies and tracking technologies:

• Cookie Consent Banner: When you first visit our site, you can accept, decline, or customize non-essential cookies.
• Browser Settings: Most browsers allow you to block, delete, or manage cookies through their privacy/security settings.
• App Settings: For our mobile and streaming apps, you can adjust tracking preferences in the device or app settings menu.
• Opt-Out Links: You can opt out of personalized advertising via the Digital Advertising Alliance or Network Advertising Initiative.

Please note: Disabling essential cookies may limit functionality. Blocking all tracking technologies may affect streaming quality, personalized recommendations, and secure access to purchased content.

6. Updates to This Policy

As entertainment technology and legal requirements evolve, we may update this Cookie & Tracking Policy. We will notify you of material changes via our website, in-app notifications, or email. Continued use of our services after changes constitutes acceptance of the updated policy.