The Daily Pulse uses cookies and similar tracking technologies to ensure our news platform functions reliably, analyzes performance, remembers your preferences, and serves relevant content. Below is a transparent breakdown of the four main cookie categories, their specific purposes, and how they impact your reading experience.
1. Strictly Necessary Cookies Essential
These cookies are fundamental to the operation of The Daily Pulse. They enable core functionalities such as secure session management, page navigation, content delivery, accessibility features, and load balancing. Without them, our website cannot function as intended, and certain services you have explicitly requested may not be available.
- Purpose:
- Website functionality, security, authentication, and core UX
- Duration:
- Session-based or up to 30 days
- Provider:
- The Daily Pulse & trusted CDN partners
- Consent Required:
- No (legally exempt under ePrivacy/CCPA/GDPR)
2. Performance & Analytics Cookies Optional
These cookies help us understand how visitors interact with our news platform. They collect anonymous, aggregated data about page views, article engagement, error rates, and traffic sources. This information allows us to optimize site speed, improve content layout, fix technical issues, and ensure a reliable reading experience across devices.
- Purpose:
- Traffic analysis, site performance monitoring, and UX optimization
- Duration:
- 14 days to 2 years
- Provider:
- Google Analytics, Hotjar (fully anonymized)
- Consent Required:
- Yes
3. Functionality & Personalization Cookies Optional
These cookies remember your preferences and choices across visits. They enable features like saved language settings, font size adjustments, newsletter subscription status, dark/light mode toggles, and customized news feed categories. They do not track your activity for advertising or sell your data to third parties.
- Purpose:
- User preferences, accessibility settings, and content customization
- Duration:
- 30 days to 1 year
- Provider:
- The Daily Pulse & authentication partners
- Consent Required:
- Yes
4. Marketing & Advertising Cookies Optional
These cookies are placed by our advertising partners and social media integrations to track your browsing habits across different websites. They help build a profile of your interests to deliver targeted ads, measure campaign effectiveness, and prevent ad fatigue. You can opt out of personalized advertising at any time without affecting the core news content or subscription access.
- Purpose:
- Ad targeting, campaign measurement, retargeting, and cross-site tracking
- Duration:
- Up to 13 months
- Provider:
- Ad networks (Google Ads, Meta, IAB partners, etc.)
- Consent Required:
- Yes