The people behind #about

We're not just a company. We're a collective of thinkers, makers, and storytellers dedicated to building meaningful digital experiences that stand the test of time.

Our Origin Story

#about was founded in 2015 with a simple yet radical idea: every brand deserves a narrative that's as authentic as it is ambitious. What started as a two-person operation working from a cramped co-working space has grown into a diverse, global team united by a shared passion for craft.

We believe that technology should serve humanity, not the other way around. That's why every project we take on begins with a question: "How does this make people feel?" We don't just ship code or design pixels. We build bridges between ideas and the audiences who need to hear them.

Today, we partner with startups, enterprises, and creative visionaries to turn complexity into clarity and vision into reality.

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What We Stand For

Our values aren't just words on a wall. They're the compass that guides every decision we make.

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Radical Transparency

We communicate openly, share credit freely, and own our mistakes. Trust is built through honesty, not hype.

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Obsessive Craftsmanship

Details matter. We refine until it's right, not until it's done. Excellence is a habit, not an act.

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Human-Centered

People first. Always. We design for real users, solve real problems, and measure success by impact, not vanity metrics.

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Relentless Curiosity

The world changes fast. We stay ahead by constantly learning, questioning assumptions, and embracing the unknown.

Meet the Team

A small group of big thinkers. Every role matters, every voice is heard.

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Alex Morgan

Founder & CEO

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Jordan Lee

Creative Director

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Sam Rivera

Head of Engineering

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Casey Kim

Client Success Lead

"We don't build for ourselves. We build for the people who will use it, the teams who will maintain it, and the world that will experience it."
— The #about Manifesto
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