Web Performance
Speed directly impacts user retention, conversion rates, and search rankings. We aim for sub-2-second load times across all core metrics.
- ✓Optimize images with modern formats (WebP/AVIF) and responsive srcset attributes
- ✓Implement code splitting and lazy loading for below-the-fold content
- ✓Use a CDN with edge caching and HTTP/3 support
- ✓Minimize main-thread blocking by deferring non-critical JS
- ✓Monitor Core Web Vitals (LCP, FID, CLS) continuously
💡 Pro Tip
Always test with real-world network conditions (3G/4G throttling) using Chrome DevTools, not just local WiFi. Real users rarely have perfect connections.
Accessibility (a11y)
Inclusive design isn't just ethical—it's essential. WCAG 2.2 AA compliance should be a baseline, not an afterthought.
- ✓Maintain minimum color contrast ratios of 4.5:1 for normal text
- ✓Provide descriptive alt text for all meaningful images
- ✓Ensure full keyboard navigability and visible focus states
- ✓Use semantic HTML landmarks and ARIA labels appropriately
- ✓Test with screen readers (NVDA, VoiceOver) regularly
<button aria-label="Close notification" class="close-btn">
<svg role="img" aria-hidden="true">...
<span class="sr-only">Close</span>
</button>
UX & Interface Design
Great interfaces are invisible. They guide users intuitively while reducing cognitive load and friction.
- ✓Follow the 3-click rule for critical user flows
- ✓Maintain consistent spacing scales and component libraries
- ✓Provide immediate, clear feedback for all user actions
- ✓Design for mobile-first with progressive enhancement
- ✓Limit form fields to absolute necessities with inline validation
💡 Pro Tip
Use the "Fitts's Law" principle: make frequently used actions large, easy to tap, and positioned in comfortable thumb zones on mobile.
Technical SEO
Search visibility starts with solid technical foundations. Content is king, but infrastructure is the throne.
- ✓Implement clean, descriptive URL structures with hyphens
- ✓Generate and submit XML sitemaps & robots.txt correctly
- ✓Use structured data (JSON-LD) for rich results
- ✓Ensure server-side rendering (SSR) or pre-rendering for critical pages
- ✓Fix crawl errors, duplicate content, and redirect chains promptly
Security & Privacy
User trust is earned through proactive security measures and transparent data handling practices.
- ✓Enforce HTTPS everywhere with HSTS headers
- ✓Implement Content Security Policy (CSP) to prevent XSS
- ✓Keep all dependencies updated and audit for vulnerabilities
- ✓Follow GDPR/CCPA compliance for consent and data minimization
- ✓Use prepared statements and parameterized queries for databases
💡 Pro Tip
Never store sensitive data in localStorage. Use HttpOnly, Secure, SameSite cookies for authentication tokens instead.
Content Strategy
Content should educate, engage, and convert. Every word must earn its place on the page.
- ✓Write scannable content with clear hierarchy (H1→H2→H3)
- ✓Use active voice and keep sentences under 25 words where possible
- ✓Optimize meta titles (≤60 chars) and descriptions (≤160 chars)
- ✓Internal link strategically to distribute page authority
- ✓Refresh outdated content quarterly with new data/examples