Brand Guidelines
This document outlines the core principles, visual identity, and application standards for the #about brand. Follow these guidelines to maintain consistency across all touchpoints.
Our Brand Core
Mission: To help brands tell their stories beautifully through strategic design and digital craftsmanship.
Vision: A world where every business has access to exceptional, human-centered creative solutions.
Core Values:
- Clarity: We cut through noise to deliver focused, impactful messaging.
- Craft: We obsess over details because quality compounds.
- Collaboration: The best work happens when we listen and build together.
- Curiosity: We stay ahead by constantly learning and experimenting.
Logo Usage
The #about logo is the cornerstone of our visual identity. It represents precision, creativity, and modern digital craft. Always respect the clear space and minimum sizing requirements.
Clear Space
Always maintain a minimum clear space equal to the height of the "#" symbol around the logo.
Minimum Size
Digital: 120px width
Print: 25mm width
Never scale proportionally outside these bounds.
No Distortion
Never stretch, rotate, or alter the logo proportions. Keep it aligned to the horizontal axis.
No Effects
Avoid drop shadows, gradients, outlines, or background colors that reduce legibility.
Color Palette
Our colors communicate energy, trust, and creative depth. Use the primary palette for brand moments and the secondary palette for supporting elements. Click any swatch to copy the hex code.
RGB: 108, 60, 225
CMYK: 85, 100, 0, 5
RGB: 255, 107, 107
CMYK: 0, 58, 58, 0
RGB: 168, 85, 247
CMYK: 60, 75, 0, 0
RGB: 15, 23, 42
CMYK: 95, 85, 50, 20
RGB: 100, 116, 139
CMYK: 45, 35, 15, 10
RGB: 248, 250, 252
CMYK: 2, 1, 0, 0
Typography
We use Inter across all brand touchpoints for its exceptional readability, modern geometry, and versatile weight range. Maintain strict hierarchy to ensure clarity and visual rhythm.
Imagery & Visual Style
Our photography and illustrations should feel authentic, dynamic, and forward-thinking. Avoid stock clichés. Prioritize real moments, clean compositions, and subtle gradients.
Photography
- ✓ Natural lighting, candid expressions
- ✓ Diverse, inclusive representation
- ✕ Overly staged or glossy stock
- ✕ Heavy filters or dark overlays
Illustrations & Icons
- ✓ Minimal line work with brand colors
- ✓ Consistent stroke weight (2px)
- ✕ Complex 3D renders
- ✕ Mismatched visual styles
Tone of Voice
Our voice is clear, confident, and human. We speak like a knowledgeable partner, not a corporate bot. Always prioritize empathy and precision.
Personality Traits
- • Strategic yet approachable
- • Innovative but grounded
- • Direct without being blunt
- • Optimistic and solution-focused
Do's & Don'ts
- ✓ Use active voice and short sentences
- ✓ Explain jargon when necessary
- ✕ Avoid buzzwords like "synergy" or "disrupt"
- ✕ Never sound condescending or salesy
Example Messaging
- • "We design experiences that convert."
- • "Your vision, refined through craft."
- • "Let's build something that lasts."
Brand Applications
See how the #about identity translates across digital, print, and environmental touchpoints. Consistency builds trust.
Web & Digital
Responsive layouts, accessible contrast ratios, and motion design that respects system preferences.
Print & Collateral
Business cards, pitch decks, and reports using CMYK-optimized colors and premium paper stocks.
Social & Content
Template systems for Instagram, LinkedIn, and Twitter that maintain hierarchy and brand recognition.
Environmental
Office signage, event backdrops, and merchandise that scale the logo and palette appropriately.