Public Roadmap

Where we're heading next

Our roadmap is a living document that reflects our commitments to clients, our product vision, and the milestones that matter most. We update this regularly as priorities evolve.

Completed
In Progress
Planned
Icebox
Past

Q1 2024 — Foundation

Product

Brand Identity System v2.0

Comprehensive redesign of the internal design system with updated component library, color tokens, and accessibility standards across all client deliverables.

Completed
Design Product
Engineering

CI/CD Pipeline Migration

Migrated all client deployment pipelines to a unified GitHub Actions workflow, reducing deployment time by 65% and improving rollback capabilities.

Completed
Engineering Infrastructure
Growth

Client Onboarding Portal

Launched self-service onboarding portal for new clients with automated briefs, contract signing, and kickoff scheduling integrated with our CRM.

Completed
Product Growth
Past

Q2 2024 — Scale

Product

Analytics Dashboard Beta

Real-time analytics dashboard for clients to track campaign performance, engagement metrics, and ROI with customizable report builder.

Completed
Product Engineering
Engineering

Micro-Frontend Architecture

Implemented micro-frontend architecture enabling independent team deployments, reducing bottlenecks and accelerating feature delivery by 3x.

Completed
Engineering
Growth

Partnership Program Launch

Launched referral and partnership program with 15 strategic partners across complementary agencies and technology providers.

Completed
Growth
Current

Q3 2024 — Innovate

Product

AI-Powered Content Engine

Building an AI-assisted content generation tool that helps clients create on-brand copy, social posts, and visual assets with human-in-the-loop quality control.

In Progress
Product Engineering
Engineering

Real-Time Collaboration Suite

WebSocket-powered collaborative editing, commenting, and review tools embedded directly in client dashboards for seamless teamwork.

In Progress
Engineering Design
Growth

Enterprise Tier Rollout

Expanding service offerings to include dedicated enterprise solutions with SLA guarantees, white-glove onboarding, and custom integrations.

In Progress
Growth Product
Infrastructure

Global CDN & Edge Deployment

Deploying all client websites and apps across a global CDN with edge computing for sub-100ms response times worldwide.

Planned
Infrastructure
Future

Q4 2024 — Expand

Product

Mobile Client App (iOS & Android)

Native mobile app for clients to review projects, approve assets, manage campaigns, and communicate with their dedicated team on the go.

Planned
Product Engineering
Engineering

API Marketplace

Open API marketplace allowing third-party developers to build integrations with our platform, extending functionality for clients.

Planned
Engineering
Growth

European Office Opening

Establishing our first international office in Berlin to better serve European clients with local timezone support and cultural expertise.

Planned
Growth
Product

Web3 / DAO Tools Integration

Exploring integration of Web3 tools and DAO governance features for clients in the blockchain and decentralized tech space.

Icebox
Product
Future

2025 — Vision

Product

Autonomous Campaign Manager

AI-driven campaign management system that automatically optimizes budgets, targeting, and creative assets based on real-time performance data.

Icebox
Product Engineering
Infrastructure

Zero-Trust Security Architecture

Full migration to zero-trust security model with continuous verification, hardware security keys, and end-to-end encryption for all client data.

Icebox
Infrastructure Engineering
Growth

#about Academy

Launching a free educational platform offering courses on design thinking, digital strategy, and creative leadership to the broader community.

Icebox
Growth Product
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Roadmap Progress

How we're tracking against our 2024 goals

Product 68%
12 of 18 milestones
Engineering 55%
9 of 16 milestones
Growth 45%
5 of 11 milestones
Infrastructure 40%
4 of 10 milestones

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