Advertising Guidelines

Overview

Aevum News reaches over 25 million monthly active readers across digital, mobile, and social platforms. Our advertising ecosystem is designed to deliver high-quality brand exposure alongside editorial integrity. We maintain strict separation between our advertising and editorial departments to ensure content independence.

These guidelines outline the standards, formats, pricing, and policies governing all advertising activity on Aevum News properties. All advertisers, agencies, and partners must comply with these requirements.

ℹ️ Quick Stats

25M+ Monthly Readers | 120+ Countries | 98% Ad Viewability Rate | 4.5 min Avg. Session Duration

Our Advertising Principles

Editorial Integrity: Ads never influence editorial content. Our newsroom operates independently of the advertising division.
Brand Safety: All ads are vetted against our brand safety standards before publication.
Transparency: Full reporting on impressions, clicks, viewability, and performance metrics.
Quality Over Quantity: Limited ad load to preserve user experience and content readability.

Ad Formats

Aevum News offers a diverse range of ad formats designed to meet various campaign objectives while maintaining a premium user experience.

🖼️

Display Banners

Standard and premium display placements across article pages, homepage, and section pages. Available in multiple sizes.

728×90 | 300×250 | 160×600 | 970×250

📰

Native Advertising

Sponsored content that seamlessly blends with editorial style. Includes promoted articles, brand content, and sponsored sections.

Custom HTML | CMS-Integrated

🎬

Video Ads

In-stream and out-stream video placements. Pre-roll, mid-roll, and post-roll options for video content sections.

16×9 | 9×16 | 1×1 | MP4/WebM

📧

Email Newsletter

Branded placements in our daily morning briefing and weekly digest newsletters reaching 2.5M subscribers.

HTML Email | 320×50 Banners

📱

Mobile Interstitials

Full-screen mobile placements between page loads. Optimized for mobile-first readers with skippable options.

320×480 | 1080×1920

🔗

Pricing

All pricing is indicative and may vary based on campaign duration, placement, targeting, and volume commitments. Contact our sales team for a customized proposal.

Direct Buy Rates

Ad Format	CPM (USD)	Min. Order	Terms
Homepage Premium Banner	$45.00	$5,000	Net 30
Article Page Banner Popular	$28.00	$3,000	Net 30
Side Rail Banner	$22.00	$2,000	Net 30
Native Sponsored Article	$3,500 / piece	1 piece	50% upfront
In-Stream Video Pre-Roll	$38.00	$5,000	Net 30
Email Newsletter Placement	$4,000 / edition	1 edition	Net 30
Mobile Interstitial	$32.00	$3,000	Net 30
Sponsored Section (7-day)	$25,000	1 section	100% upfront
Sponsored Section (30-day)	$85,000	1 section	100% upfront

⚠️ Volume Discounts

Campaigns exceeding $50,000 receive a 10% discount. Quarterly commitments of $100,000+ qualify for 15% off and priority placement allocation. Annual partnerships receive custom pricing.

Media Kits

Our detailed media kit, including demographic breakdowns, traffic analytics, and audience insights, is available upon request. Contact our advertising team at ads@aevumnews.com to receive the complete package.

Technical & Creative Requirements

File Specifications

Specification	Requirement
Accepted Formats	HTML5, GIF, JPG, PNG, MP4, WebM, FLV
Max File Size (HTML5)	150 KB (1 MB with external assets)
Max File Size (Image)	150 KB
Max File Size (Video)	3 MB (6 MB for in-stream)
HTML5 Libraries	No external libraries allowed (all must be embedded)
Flash	Not accepted
Auto-play Video	Muted only, max 15 seconds
Close Button	Required on all rich media / interstitial ads
SSL	All creatives must support HTTPS

Creative Guidelines

✓ Clear Call-to-Action: All ads must include a visible CTA button or link.
✓ Brand Consistency: Logos must be clearly visible and meet minimum 60px height for display ads.
✓ Text Overlay: Keep text overlays under 20% of the ad area to avoid Google Ad Manager restrictions.
✓ Animation: Maximum 15 seconds for HTML5 animated creatives with loop limit of 3 cycles.
✓ Responsive Design: All HTML5 creatives must render correctly on mobile and desktop viewports.
✗ No Pop-ups: Ads must not open pop-ups or new windows without user interaction.
✗ No Misleading Content: All claims must be substantiated. No fake urgency timers or deceptive countdowns.

Content Policy

Aevum News maintains the highest standards for advertising content. We reserve the right to reject any advertisement that does not meet our quality, legal, or ethical standards.

🚫 Prohibited Content Categories

We do not accept advertising for the following: tobacco products, firearms, payday loans, illegal substances, pirated content, adult services, hate speech, political campaigns (except during designated election periods), and fraudulent schemes. We also restrict advertising for regulated industries (pharmaceuticals, financial services) to pre-approved partners only.

Permitted Industries (with restrictions)

Industry	Restrictions	Approval Required
Financial Services	Must include risk disclosures; no guaranteed returns claims	Yes — Legal Review
Pharmaceuticals	Must comply with FDA/advertising regulations; side effects disclosed	Yes — Legal + Medical
Alcohol	Age-gated only; no targeting of minors; responsible consumption messaging required	Yes — Compliance
Real Estate	Fair Housing Act compliance required; no discriminatory language	Yes — Compliance
Technology/SaaS	Performance claims must be verifiable and sourced	Standard Review
E-Commerce/Retail	Clear pricing, return policies, and shipping information required	Standard Review
Health & Wellness	No medical claims without clinical evidence; supplement disclaimers required	Yes — Medical Review

Political Advertising

Aevum News accepts political advertising only during officially declared election periods (typically 90 days prior to an election). All political ads must:

Include a "Paid for by" disclaimer with the full legal name of the sponsoring committee
Verify sponsor identity through government-issued identification
Comply with all applicable local, state, and federal election laws
Not target voters based on protected characteristics
Submit to additional compliance review by our legal team

Targeting Options

Aevum News provides sophisticated targeting capabilities to ensure your ads reach the most relevant audiences while respecting user privacy.

🌍

Geographic

Target by country, region, state, metropolitan area, or custom radius. Includes geo-fencing for event-based campaigns.

📊

Demographic

Age, gender, income bracket, education level, and occupation-based targeting using first-party data and verified profiles.

🔍

Interest-Based

Content affinity targeting based on reading habits, topic engagement, and behavioral patterns across Aevum properties.

🔄

Retargeting

Reach users who have previously visited your site or engaged with your content. Includes list-based and dynamic retargeting.

ℹ️ Privacy Commitment

All targeting uses anonymized, aggregated data. We do not sell personally identifiable information (PII). All data collection complies with GDPR, CCPA/CPRA, and other applicable privacy regulations. Users can opt out of data collection at any time.

Ad Approval Process

All advertisements must pass through our review pipeline before going live. Understanding this process helps ensure smooth campaign launches.

Step 01

Application & Briefing

Submit your advertising brief via our partner portal or email. Include campaign objectives, target audience, budget, preferred dates, and ad format selection. Our team responds within 24 hours.

Step 02

Proposal & Contract

Receive a customized media proposal with placement recommendations, pricing, and projected reach. Sign the advertising agreement and submit initial payment.

Step 03

Creative Submission

Submit all ad creatives and copy through our ad server or partner platform. Include all required disclaimers and compliance documentation.

Step 04

Review & Approval

Our compliance team reviews all creatives for adherence to our content policy, technical specifications, and legal requirements. Typical review time: 24-48 hours. Revisions may add 12-24 hours.

Step 05

Launch & Monitoring

Approved ads go live according to your schedule. Our team monitors performance and brand safety throughout the campaign duration.

Step 06

Reporting

Receive detailed campaign reports including impressions, clicks, viewability, engagement metrics, and optimization recommendations. Reports delivered weekly or on demand.

⏱️ Timeline Notice

Allow a minimum of 5 business days between initial inquiry and campaign launch for standard campaigns. Rush requests (48-hour turnaround) are available for an additional 15% fee and subject to availability.

Compliance & Legal

Aevum News operates under strict industry standards and legal frameworks to protect both our readers and our advertising partners.

Industry Standards Compliance

IAB Compliance: All ad formats and practices comply with Interactive Advertising Bureau (IAB) standards and guidelines.
MRC Measurement: All impressions and metrics meet Media Rating Council measurement standards for viewability and fraud detection.
AdBlock Detection: Our ad delivery system includes transparent ad-block detection with non-intrusive messaging.
COPPA: No advertising is served to users under 13 years of age. Age verification mechanisms are in place.
GDPR/CCPA: Full compliance with global privacy regulations. Consent management platform integrated across all properties.
SIGNA: Aevum News is a SIGNA (Standard for the Good Advertising) certified publisher.

Brand Safety Measures

All ad placements are monitored in real-time by automated brand safety tools
Ads are blocked from appearing on pages containing prohibited content categories
Third-party verification through Integral Ad Science (IAS) and DoubleVerify
Whitelist/blacklist management available for advertiser-controlled placement
Contextual analysis of surrounding content before each impression serves

✅ Fraud Prevention

Aevum News guarantees 100% valid traffic on all direct-bought campaigns. We employ advanced fraud detection systems and conduct regular audits. Any invalid traffic identified is automatically credited back to the advertiser's account.

Frequently Asked Questions

What is the minimum campaign budget to get started? +

Our minimum campaign budgets vary by format: display banners start at $2,000, native sponsored articles at $3,500 per piece, email newsletter placements at $4,000 per edition, and sponsored sections start at $25,000. Contact our sales team for custom packages that fit your budget and objectives.

How long does the ad approval process take? +

Standard creative review takes 24-48 hours during business days. If additional legal or compliance review is required (for regulated industries), allow an additional 24-48 hours. We recommend submitting creatives at least 3 business days before your desired launch date.

Can I modify my campaign after it launches? +

Yes. You can modify targeting, budget pacing, and ad scheduling through our partner portal. Creative swaps require a new review cycle. Budget increases are processed within 24 hours. We recommend discussing any major changes with your account manager.

Do you offer programmatic advertising options? +

Yes. We offer both open programmatic and private marketplace (PMP) deals through our headless SSP. PMP deals provide guaranteed premium placements with negotiated pricing. Contact our programmatic team at programmatic@aevumnews.com for access.

What reporting and analytics do you provide? +

All campaigns include real-time dashboards with impressions, clicks, viewability, engagement, and conversion data. Weekly and end-of-campaign reports are included. Third-party verification reports from IAS and DoubleVerify are available on request. Custom dashboards via Google Data Studio or Tableau are available for enterprise partners.

How do you separate advertising from editorial content? +

Our advertising and editorial departments operate completely independently. No advertising personnel influence editorial decisions, and no editorial staff negotiate advertising deals. All sponsored content is clearly labeled as "Sponsored" or "Promoted." Our Chief Revenue Officer reports to the CEO, not the Editor-in-Chief, maintaining a clear fire wall.

What is your cancellation and refund policy? +

Campaigns can be cancelled with 7 days' notice for full refund. Cancellations between 1-7 days before launch receive a 50% refund. Launched campaigns can be paused at any time with pro-rated credit for unused impressions. Cancellations during an active campaign receive credit for un-served impressions.