🛡️ For Advertisers & Partners

Brand Safety & Guidelines

Aevum News maintains rigorous editorial standards, transparent ad placement policies, and industry-leading verification protocols to ensure your brand appears in safe, relevant, and high-integrity environments.

View Guidelines ↓ Partner Support ▶

Core Safety Standards

Every impression served on Aevum News passes through multi-layered contextual, technical, and editorial filters.

📝

Editorial Integrity

All content is produced by verified journalists and undergoes strict fact-checking, bias review, and legal compliance screening before publication.

Fact-Checked Multi-Review Ethical Standards
🎯

Contextual Ad Placement

Advanced NLP and taxonomy mapping ensure ads only appear alongside relevant, brand-safe content. Granular category exclusions available per campaign.

NLP Analysis Category Mapping Exclusion Lists
🚫

Prohibited Content

Zero tolerance for hate speech, graphic violence, adult content, misinformation, or illegal activity. Automated detection + human moderation.

Zero Tolerance Auto-Detection Human Review
🔍

Verification & Transparency

Full compatibility with IAS, DoubleVerify, and MOAT. Real-time viewability, invalid traffic (IVT) prevention, and brand lift reporting.

IAS/DV/MOAT IVT Prevention Real-Time Logs
🔒

Data Privacy & Consent

GDPR, CCPA, and IAB TCF v2.2 compliant. First-party data collection only. No dark patterns, transparent cookie management, and user opt-in flows.

GDPR/CCPA TCF v2.2 Consent-First
📊

Viewability & Fraud Prevention

Meets IAB 50% in-view standard. Pre-bid verification blocks known fraud sources, bots, and impression inflation before traffic reaches your DSP.

IAB Certified Bot Filtering Pre-Bid Vetting

Content & Ad Verification Process

A transparent, multi-step pipeline that ensures safety before any impression is delivered.

1

Content Ingestion & Tagging

Articles are automatically categorized using semantic NLP. Sensitive keywords, topics, and media triggers flag content for editorial review.

2

Editorial Safety Review

Human moderators verify contextual safety, check against brand exclusion lists, and approve ad slot placements per campaign parameters.

3

Pre-Bid Verification

Traffic passes through real-time IVT detection, bot filtering, and third-party verification tags before reaching demand partners.

4

Live Monitoring & Reporting

24/7 dashboards track viewability, safety scores, and brand alignment. Automated alerts pause placements if thresholds are breached.

5

Post-Campaign Audit

Full impression logs, verification reports, and contextual heatmaps are delivered within 48 hours for complete transparency and optimization.

Technical & Industry Standards

We align with global advertising and privacy frameworks to ensure seamless, compliant integrations.

Standard / Framework Implementation Status
IAB Transparency & Consent (TCF v2.2) Full CMP integration, granular consent strings Compliant
GDPR & CCPA/CPRA Data minimization, user rights portals, regional routing Compliant
IAS / DoubleVerify / MOAT Pre-bid verification, real-time safety scoring Certified
IAB Viewability (50% / 1s) Viewport tracking, MRC-certified measurement Achieved
Digital Advertising Alliance (DAA) Self-regulatory program participation, opt-out support In Progress
ISO 27001 (InfoSec) Penetration testing, SOC2 audit pipeline In Progress

Frequently Asked Questions

Answers for advertisers, agencies, and programmatic partners.

How do I set brand exclusions for my campaign? +

Use our Advertiser Portal to upload custom blocklists, select IAB category exclusions, or configure keyword filters. Changes apply within 15 minutes via pre-bid verification.

What happens if an ad serves next to unsafe content? +

Our system immediately flags the placement, pauses the line item, and generates a credit memo. A brand safety incident report is delivered within 2 hours with root-cause analysis.

Do you support third-party ad verification tags? +

Yes. We natively integrate with IAS, DoubleVerify, MOAT, and Intentional Media. Custom verification pixels can be added via header bidding wrappers or SSP configuration.

How do you handle user consent and data privacy? +

We use a IAB TCF v2.2 compliant CMP. No targeting cookies are set without explicit consent. Non-personalized ad modes are available, and we honor global privacy controls (GPC) signals.

Can I request a custom brand safety policy? +

Absolutely. Our partnerships team will work with your brand safety lead to draft custom exclusion matrices, content whitelists, and verification SLAs tailored to your campaign.

Need Brand Safety Support?

Our dedicated partner team is available for technical integration, custom policy setup, and real-time campaign oversight.

✉️ brand-safety@aevumnews.com