Google Ads & Advertising Privacy Policy

1. Introduction & Scope

Aevum News ("we", "us", or "our") values your privacy and is committed to transparency regarding how your information is collected, used, and shared for advertising purposes. This policy specifically outlines how we utilize Google Ads, Google's advertising technologies, and related third-party vendors to deliver, measure, and personalize ads on our platform and across the web.

By accessing or using Aevum News services, you acknowledge that your data may be processed in accordance with Google's advertising policies, Google's Privacy & Terms, and applicable data protection regulations.

2. Information Collected for Advertising

To deliver relevant advertisements and measure campaign performance, we and our advertising partners (including Google) may automatically collect and process the following types of information:

• Device & Network Data: IP address, browser type, operating system, device identifiers, mobile network information, and screen resolution.
• Usage & Interaction Data: Pages viewed, time spent, clickstream patterns, search queries within our platform, and ad interaction history (impressions, clicks, conversions).
• Location Information: Approximate geographic location derived from IP address or GPS data (with consent where required).
• Cookies & Similar Technologies: First-party and third-party cookies, web beacons, local storage, and pixels used to recognize your browser and remember preferences.

3. Google Ads & Ad Services Integration

Aevum News utilizes Google Ads, Google AdSense, Google Ad Manager, and Google Marketing Platform to serve advertisements. Google acts as a third-party vendor and may use cookies, device identifiers, and other tracking technologies to:

• Deliver ads based on your past visits to our site and other websites (interest-based advertising)
• Provide ad measurement, attribution, and reporting services
• Aggregate data to improve ad targeting algorithms
• Prevent fraud and ensure ad security compliance

4. How We Use Advertising Data

We use the information collected through advertising technologies for the following legitimate business purposes:

1. Ad Relevance: Showing you ads that align with your demonstrated interests and geographic region.
2. Platform Sustainability: Generating revenue to fund editorial operations, journalistic independence, and site maintenance.

5. Third-Party Ad Vendors & Partners

In addition to Google, we work with other advertising networks, demand-side platforms (DSPs), supply-side platforms (SSPs), and analytics providers. These partners may also set cookies, use web beacons, or collect device data for interest-based advertising and cross-site measurement.

We do not sell your personal data to advertisers. All data sharing occurs through industry-standard advertising technology stacks and is governed by the privacy policies of the respective third parties.

6. Cookies & Tracking Technologies

Our platform and advertising partners use the following tracking technologies:

• Essential Cookies: Required for site functionality, authentication, and ad frequency capping.
• Advertising/Targeting Cookies: Used by Google and partners to build interest profiles and measure campaign effectiveness.
• Analytics Cookies: Help us understand traffic patterns and improve user experience.
• Consent Management: We utilize a consent management platform (CMP) to respect your tracking preferences and comply with GDPR, CCPA/CPRA, and other regional regulations.

7. Your Opt-Out Choices

You may exercise the following rights to opt out of interest-based advertising and certain data collection practices:

Important: Opting out does not stop ads from being served. It only prevents them from being tailored to your inferred interests. You may still see contextual or frequency-capped ads.

8. Data Security & Retention

Advertising data is encrypted in transit and stored on secure, access-controlled servers. We retain advertising identifiers and interaction logs for periods defined by Google's retention policies and internal compliance requirements (typically 14–26 months, unless you opt out). Aggregated, anonymized metrics are retained indefinitely for platform analytics.

9. Compliance & Legal Disclosures

Aevum News complies with:

• Google's Data & Privacy Policies
• IAB Transparency & Consent Framework (TCF 2.0)
• California Consumer Privacy Act (CCPA/CPRA)
• EU General Data Protection Regulation (GDPR)

If you have a data subject request (access, correction, deletion, or portability) regarding advertising data, contact our Data Protection Officer at dpo@aevumnews.com.

10. Changes to This Policy

We may update this Google Ads Privacy Policy to reflect changes in technology, advertising practices, or legal requirements. Material changes will be posted on this page with an updated revision date. Continued use of our services constitutes acceptance of the revised policy.