📜 Introduction
At LoveLink, we recognize that your personal data, especially sensitive dating and relationship information, is deeply personal. This policy outlines how we comply with the General Data Protection Regulation (GDPR) and other applicable privacy laws to ensure your information is handled transparently, securely, and lawfully.
By using LoveLink, you consent to the processing of your personal data as described in this document. You may withdraw consent or exercise your rights at any time.
🏢 Data Controller
The entity responsible for your personal data is:
- Company: LoveLink Technologies Ltd.
- Address: 123 Connection Avenue, Tech District, London, UK, EC1A 1BB
- Email: privacy@lovelink.com
- Data Protection Officer (DPO): dpo@lovelink.com
📥 Data We Collect & Legal Basis
We collect and process data only when we have a lawful basis under GDPR:
- Profile & Identity Data: Name, age, gender, photos, biography. Basis: Consent & Contract Performance
- Communication Data: Messages, video calls, chat logs. Basis: Consent & Legitimate Interest
- Location Data: Approximate location for matching. Basis: Consent
- Behavioral & Preference Data: Swipes, matches, interests, dating preferences. Basis: Consent & Legitimate Interest
- Technical Data: IP address, device info, cookies. Basis: Legitimate Interest & Contract
⚙️ How We Use Your Data
- To provide and improve our matchmaking AI algorithm
- To facilitate secure messaging and video dating features
- To verify identities and maintain platform safety
- To personalize your experience and suggest compatible matches
- To comply with legal obligations and prevent fraud
- To send service notifications (marketing only with explicit opt-in)
🤝 Data Sharing & Third Parties
We do not sell your personal data. We share information only when necessary:
- Service Providers: Cloud hosting, AI processing, customer support tools (bound by strict DPA agreements)
- Legal Authorities: When required by law or to protect rights/safety
- Matches: Basic profile info shared only when you mutually match or choose to share
All third-party processors are GDPR-compliant and located within the EEA or approved under Standard Contractual Clauses (SCCs).
🗄️ Data Retention
We retain your data only as long as necessary:
- Active accounts: Retained while your account is active
- Deleted accounts: Anonymized or permanently deleted within 30 days
- Message logs: Deleted after 90 days of account inactivity
- Legal/Financial records: Retained as required by law (up to 7 years)
🛡️ Your GDPR Rights
You have the right to:
- Access: Request a copy of your personal data
- Rectification: Update or correct inaccurate information
- Erasure ("Right to be Forgotten"): Delete your account and data
- Restriction: Limit how we process your data
- Data Portability: Receive your data in a machine-readable format
- Objection: Opt out of processing for marketing or profiling
- Withdraw Consent: At any time, without affecting prior lawful processing
To exercise any right, contact us at privacy@lovelink.com. We will respond within 30 days.
🍪 Cookies & Tracking
We use essential cookies for platform functionality and optional analytics cookies to improve user experience. You can manage preferences in your account settings or via your browser. No third-party tracking cookies are used without explicit consent.