Cookies & Tracking Policy

1. Introduction

That Is A Q ("we", "our", or "us") respects your privacy and is committed to transparency regarding how we collect, use, and manage data through cookies and similar tracking technologies. This policy explains what cookies are, how we use them, your choices regarding them, and how to manage your preferences.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile) when you visit a website. They help the site remember your preferences, understand how you interact with content, and improve performance. Cookies do not typically identify you personally but may collect data about your device, browsing patterns, and preferences.

3. Categories of Cookies We Use

We classify cookies based on their function and necessity. Below is a summary of the types we deploy:

Note: Essential cookies cannot be disabled as the site relies on them to function securely. All other categories require your explicit consent where legally required.

4. Other Tracking Technologies

In addition to traditional cookies, we may use the following technologies to collect data and improve functionality:

• Web Beacons & Pixels: Tiny transparent images embedded in pages or emails to track views, clicks, and engagement.
• SDKs & Scripts: Software development kits embedded in mobile applications or web interfaces that collect usage data.
• Local Storage & Session Storage: Browser-based storage that works similarly to cookies but allows larger data retention.
• Fingerprinting: We do not actively use device fingerprinting for tracking purposes, but some third-party analytics services may collect standard browser and device identifiers for fraud prevention.

5. Third-Party Cookies & Services

Certain features on our website are powered by third-party providers. These parties may set their own cookies and track your activity across websites. We do not control these cookies and recommend reviewing their respective privacy policies:

• Analytics: Google Analytics, Plausible Analytics
• Communication: Intercom, SendGrid, Mailchimp
• Security & Fraud Prevention: Cloudflare, reCAPTCHA
• Marketing & Retargeting: Meta (Facebook/Instagram), Google Ads, LinkedIn

Each provider operates under their own privacy and data processing agreements. We only partner with vendors who demonstrate compliance with applicable data protection regulations (GDPR, CCPA, etc.).

6. Managing Your Cookie Preferences

You have the right to accept, reject, or modify your cookie preferences at any time. Here's how:

1. Cookie Consent Banner: When you first visit our site, you'll be presented with a consent manager. Click "Manage Preferences" to toggle categories on or off.
2. Browser Settings: Most browsers allow you to block, delete, or alert you about incoming cookies. Instructions vary by browser (Chrome, Safari, Firefox, Edge, etc.).
3. Opt-Out Links: For advertising cookies, you may opt out via:
   • Google Ads Settings
   • Meta Ad Preferences
   • Digital Advertising Alliance (DAA)

7. Updates to This Policy

We may update this Cookies & Tracking Policy periodically to reflect changes in technology, legal requirements, or our business practices. Material changes will be communicated via our website, and the "Last Updated" date will be revised accordingly. We encourage you to review this page regularly.

8. Contact Us

If you have questions, concerns, or requests regarding our use of cookies, tracking technologies, or your data rights, please reach out:

• Email: privacy@thatisaq.com
• Address: That Is A Q, 100 Innovation Drive, Suite 400, San Francisco, CA 94105, USA
• Response Time: We aim to respond to all privacy inquiries within 10 business days.

This policy is provided for informational purposes and does not constitute legal advice. For jurisdiction-specific compliance, please consult your legal counsel.