About That Is A Q

Our Story

That Is A Q was founded on a simple premise: the best digital products start with better questions. What are we solving? Who are we solving it for? What assumptions are we carrying that no longer serve us?

What began as a two-person design studio has grown into a multidisciplinary agency working with startups, scale-ups, and enterprise teams across fintech, healthtech, SaaS, and creator economy verticals.

We operate with editorial-level intentionality. Every pixel, line of code, and strategy session is guided by curiosity, craft, and a refusal to ship mediocrity. We're not here to nod and bill hours. We're here to challenge, iterate, and deliver work that outperforms expectations.

Today, we're a remote-first team spread across three continents, united by a shared obsession with clarity, usability, and impact.

Milestones

2019 Founded in London as a product design studio

2020 Expanded into full-stack development & strategy

2022 Reached 100+ shipped projects & remote-first operations

2024 Launched AI integration practice & global partnerships

2025 Recognized as a top-tier digital product partner

Core Values

The principles that guide how we work, build, and grow.

🔍

Question Everything

We challenge assumptions before writing code or drawing screens. Better questions lead to better products.

🤝

Radical Transparency

No black boxes. Weekly demos, shared documentation, and honest feedback are non-negotiable.

🎯

Outcome Over Output

We measure success by user impact and business metrics, not by hours billed or features shipped.

⚖️

Balance Speed & Craft

Move fast, but don't break things. Technical debt is a loan we only take when it buys real velocity.

🌍

Remote-First by Design

Async communication, documented decisions, and timezone respect built into our operating model.

🌱

Continuous Learning

Weekly readouts, internal workshops, and a budget for conferences and courses. Stagnation isn't an option.

The Team

A distributed group of designers, engineers, strategists, and operators.

James Liu

Co-Founder & CEO

Amara Ndiaye

Co-Founder & CTO

Sofia Koval

Head of Product Design

Marcus Reeves

Lead Engineer

Elena Park

Strategy Director

David Winters

Head of Operations

Lina Zhao

UX Research Lead

Tom Brennan

Full-Stack Engineer

Join the Team

We're always looking for curious builders, critical thinkers, and craft-obsessed professionals. Remote-first, competitive equity, and real impact from day one.

View Open Roles →

Frequently Asked Questions

Common questions about working with us.

We start with a 90-minute discovery call, followed by a paid audit phase where we map out problems, goals, and technical constraints. Once aligned, we present a scoped proposal with timelines, milestones, and clear deliverables.

We prefer engagements of 4+ weeks to ensure proper discovery and delivery. However, we do offer focused sprints for audits, design systems, or specific technical debt cleanup.

Yes. We partner with pre-seed to Series B companies. For early stages, we often start with lean MVP design and rapid prototyping, scaling alongside your product as you grow.

All work product, code, and designs are fully transferred to the client upon final payment. We operate on a work-for-hire model with clear IP assignment in every contract.

Frontend: React, Next.js, Vue, Svelte. Backend: Node.js, Python, Go, Ruby. Mobile: React Native, Flutter, SwiftUI. Cloud: AWS, GCP, Vercel, Supabase. We pick the stack that fits the problem, not our preference.