Meta Ads Policy

Effective: January 15, 2025 | Version 3.2

1. Policy Overview

This document outlines Aevum News's official stance on advertising through Meta platforms (Facebook, Instagram, Threads, and Meta Ads Manager). By utilizing our platform or submitting ads through Meta's ad delivery systems, advertisers agree to comply with both Meta's Advertising Standards and Aevum News's editorial integrity guidelines.

📌 Scope of This Policy This policy applies to all sponsored content, promoted posts, paid partnerships, and lead generation campaigns displayed or delivered via Meta channels in association with Aevum News properties.

2. Permitted Advertising Content

Aevum News allows the following categories of advertisements, provided they meet Meta's standards and our editorial verification process:

  • News Subscriptions & Media Partnerships: Legitimate promotions for digital subscriptions, newsletters, or premium content tiers.
  • Brand Campaigns: Commercial products and services that align with journalistic ethics and do not compromise editorial neutrality.
  • Issue & Political Advertising: Government-approved campaign ads, voter education initiatives, and policy awareness campaigns (requires Meta Ad Library disclosure).
  • Event & Community Promotions: Legitimate public forums, journalism workshops, and media literacy programs.

3. Prohibited & Restricted Content

The following content types are strictly prohibited from appearing in connection with Aevum News:

Category Status Details
Misinformation & Fabricated Claims Prohibited False medical, scientific, or electoral claims
Political Spam & Coordinated Inauthentic Behavior Prohibited Bulk automation, fake engagement, or undisclosed political manipulation
Predatory Financial Products Prohibited High-interest payday loans, crypto guarantees, or unlicensed investments
Adult & Explicit Content Prohibited NSFW imagery, dating sites with sexualized content
Miracle Cures & Unverified Supplements Restricted Allowed only with FDA/health authority documentation
Weapons & Firearms Restricted Requires government licensing and geographic compliance
⚠️ Enforcement Ads violating these guidelines will be immediately halted, and advertiser accounts may be suspended pending review. Repeated violations result in permanent platform restrictions.

4. Meta Integration & Data Practices

Aevum News utilizes Meta's advertising infrastructure for audience targeting and performance tracking. Our integration follows these protocols:

  • Pixel & Conversion API: We deploy Meta pixels solely for measuring ad performance, content engagement, and subscription conversions. No personally identifiable information (PII) is shared with Meta.
  • Custom Audiences: Retargeting is limited to users who have explicitly interacted with Aevum News content or opted into marketing communications.
  • Ad Review Compliance: All ads pass through Meta's automated and manual review systems before deployment. Aevum News reserves the right to reject ads that fail Meta's Community Standards.
  • Data Minimization: We collect only analytics necessary for reporting. User tracking adheres to GDPR, CCPA, and Meta's Data Policy frameworks.
✅ Transparency Commitment Advertiser data is never sold to third parties. All campaign analytics are accessible via our secure Advertiser Portal.

5. Compliance & Verification Requirements

To maintain platform integrity, Aevum News requires the following for specific ad categories:

  1. Identity Verification: All political and issue advertisers must verify their identity through Meta's Ad Library and provide government-issued ID.
  2. Ad Authorization: Campaigns must be approved by an authorized media buyer registered with Aevum News.
  3. Ethical Review: Health, finance, and legal ads require documentation proving regulatory compliance (FDA, SEC, FTC, etc.).
  4. Clear Labeling: All sponsored content must display "Sponsored" or "Paid Partnership" per Meta's labeling guidelines.

6. Reporting & Appeals Process

We encourage readers, advertisers, and compliance officers to report policy violations. Aevum News investigates all submissions within 48 business hours.

How to Report

  • Use the Meta Ad Transparency Center to flag suspicious political or sponsored content.
  • Submit editorial concerns via our Media Compliance Form.
  • Email our Ad Standards Team directly for urgent takedown requests.

Appeals

Advertisers whose campaigns are suspended may submit an appeal within 30 days, including campaign documentation, verification proofs, and a compliance plan. Appeals are reviewed by our independent Media Standards Committee.

7. Contact & Support

Email: ads-compliance@aevumnews.com
Response Time: Within 2 business days
Mailing Address: Aevum Media Group
1200 Journalism Way, Suite 400
Washington, DC 20005