We Build the Nervous System
for Modern Applications

Founded by developers, for developers. We're on a mission to eliminate configuration drift and make app deployments frictionless.

Born from a Deployment Nightmare

It started in 2020. Our co-founders were leading a high-frequency trading platform that went down during a black swan event. The culprit? A mismatched environment variable across three microservices. Manual config edits. No audit trail. No rollbacks.

That night, we wrote the first prototype of what would become App Config.json. We wanted a system where configuration was treated as code, synced in real-time, version-controlled, and secure by default.

Today, we power configurations for over 10,000 applications across fintech, healthcare, and enterprise SaaS. We've never had a customer lose data to a misconfiguration. That's the promise we keep.

{
  "company": "App Config.json",
  "founded": "2020",
  "mission": "Zero-config downtime",
  "philosophy": "Treat settings like code",
  "hq": "Remote-First / Global",
  "status": "Growing rapidly"
}

What Drives Us

These principles guide every feature we ship, every hire we make, and every customer relationship we build.

🛡️

Reliability First

Uptime isn't a feature, it's a baseline. We engineer for failure so you never experience it.

🧩

Developer Experience

If it's not intuitive, it's not shipped. We obsess over DX, documentation, and SDK ergonomics.

🔓

Radical Transparency

Open roadmaps, public status pages, and honest post-mortems. Trust is built in the light.

⚖️

Simplicity Over Cleverness

We solve hard problems with straightforward solutions. No black boxes, no magic, just results.

Meet the Founders

A small, focused team with deep roots in infrastructure, security, and platform engineering.

EL

Elena Vasquez

Co-Founder & CEO

Former VP of Platform at Stripe. 12+ years scaling distributed systems. Passionate about infrastructure as a developer primitive.

MR

Marcus Chen

Co-Founder & CTO

Ex-AWS Core Services. Built early cloud config tools. Leads architecture, security, and the open-source SDK initiatives.

SP

Sofia Patel

Head of Product

Product visionary from GitLab. Translates complex infrastructure needs into intuitive, self-serve workflows for engineering teams.

JK

Julian Kofi

VP of Engineering

Scaled DevOps at Shopify. Expert in high-throughput systems, edge computing, and developer tooling ecosystems.

Our Journey So Far

2020

Foundation & Prototype

Built in a garage after a critical production outage. First internal SDK released to open source.

2021

Seed Funding & Launch

Secured $8M seed round. Launched public beta with 500 early adopters from fintech and SaaS.

2022

Enterprise Grade

Added RBAC, SSO, SOC2 Type II compliance. Crossed 2,000 active organizations.

2023

Series A & Global Expansion

$35M Series A led by Index Ventures. Expanded to EU and APAC regions. Launched Edge Sync.

2024-2025

v3.0 & AI-Assisted Config

Released real-time sync engine. Introduced ML-driven drift detection and predictive scaling configs.

Build the Future of Infrastructure
With Us

We're always looking for talented engineers, designers, and operators who care deeply about reliability.