Cookies & Tracking Technologies
Last Updated: November 12, 2025
Table of Contents
1. What Are Cookies & Tracking Technologies?
Cookies and similar tracking technologies are small text files or scripts stored on your device when you visit our website, app, or use our learning platform. They help us recognize your device, remember your preferences, analyze how you interact with our services, and deliver a more personalized educational experience.
These technologies may include:
- HTTP Cookies: Small data files stored locally by your browser.
- Web Beacons & Pixels: Invisible images or code used to track page views and email opens.
- Local Storage & Session Storage: Browser-based storage for app functionality.
- Device Fingerprinting: Techniques that compile browser/device information to identify returning users.
2. How EduVerse Uses Cookies & Tracking Technologies
We categorize our use of cookies and tracking technologies into four main purposes:
🔒 Strictly Necessary
These are essential for the operation of our platform. They enable core functionalities like authentication, course progress tracking, secure payment processing, and platform security. They cannot be disabled.
📊 Performance & Analytics
We use these to understand how students interact with our courses, which content performs best, and where users encounter friction. This data helps us improve course design, video loading speeds, and overall platform reliability. Data is anonymized and aggregated.
⚙️ Functional & Preferences
These remember your settings such as preferred language, video quality, dark/light mode, and notification preferences. They enhance usability and make your learning experience seamless across sessions.
📣 Marketing & Advertising
We use targeted cookies to show relevant course promotions, scholarship announcements, and partner offers. We may also work with third-party networks to display EduVerse ads on other websites or social platforms based on your interests.
🛡️ We never sell your personal data. All tracking complies with GDPR, CCPA, and applicable education privacy regulations (FERPA, COPPA).
3. Detailed Cookie & Technology List
| Cookie / Technology Name | Provider | Purpose | Duration | Category |
|---|---|---|---|---|
edu_session_id |
EduVerse | Maintains your logged-in state and course progress | Session | Required |
edu_pref_lang |
EduVerse | Saves language and display preferences | 1 Year | Preferred |
_ga |
Google Analytics | Distinguishes unique users and tracks session duration | 2 Years | Preferred |
_fbp |
Meta (Facebook) | Tracking and attribution for course promotion campaigns | 3 Months | Preferred |
stripe_payment_token |
Stripe | Secures transaction data during enrollment payments | Session | Required |
edu_video_quality |
EduVerse | Remembers your preferred streaming resolution | 6 Months | Preferred |
Note: This table is updated quarterly. Full technical documentation is available to our institutional partners upon request.
4. Third-Party Tracking & Advertising
EduVerse partners with trusted service providers to enhance platform functionality and deliver educational content. Third parties may set their own cookies or use tracking technologies when you interact with our services:
- Video Hosting: Vimeo & AWS CloudFront (performance optimization, playback analytics)
- Analytics: Google Analytics 4, Mixpanel (engagement metrics, drop-off analysis)
- Marketing: Meta Pixel, Google Ads, LinkedIn Insight Tag (campaign performance, retargeting)
- Customer Support: Intercom, Zendesk (ticket tracking, live chat history)
- Assessment Platforms: Proctorio, Kahoot! (quiz security, interactive learning)
These providers operate under strict data processing agreements. They are prohibited from using collected data for unrelated purposes without explicit consent.
5. How to Manage & Control Your Preferences
You maintain full control over your tracking preferences. You can adjust settings through the following methods:
🖥️ Browser Controls
Most browsers allow you to block, delete, or limit cookies. Note that disabling strictly necessary cookies may affect platform functionality (e.g., login, course saving).
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Enhanced Tracking Protection
🛡️ Cookie Consent Center
When you first visit EduVerse, a consent banner appears. You can revisit your choices anytime by clicking "Cookie Preferences" in the website footer or using the banner toggle.
Open Cookie Preferences📩 Email & Marketing Opt-Out
Unsubscribe from promotional emails using the link at the bottom of any EduVerse communication. This does not affect transactional emails (receipts, course updates, certificates).
6. Policy Updates
We regularly review our data practices to align with evolving educational technology standards and privacy laws. Material changes to this policy will be communicated via email and in-app notifications at least 30 days before implementation. The "Last Updated" date at the top of this page reflects the most recent revision.
7. Contact Us
If you have questions about our cookie practices, data handling, or wish to request a data export/deletion, please contact our Privacy Team:
- 📧 privacy@eduverse.com
- 📞 +1 (555) 890-1234 (Mon-Fri, 9AM-5PM PST)
- 📍 123 Learning Avenue, Suite 400, San Francisco, CA 94102
For EU/UK residents, you also have the right to lodge a complaint with your local data protection authority.