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Cookies & Tracking Technologies

Last Updated: January 15, 2025

This Cookies & Tracking Technologies Policy explains how LoveLink ("we", "our", or "us") uses cookies, web beacons, pixels, SDKs, and similar technologies (collectively, "Tracking Technologies") on our website, mobile applications, and related services (the "Services").

1. What Are Tracking Technologies?

Tracking Technologies are small data files or scripts placed on your device when you access our Services. They help us recognize your device, remember your preferences, improve site performance, analyze usage patterns, and deliver personalized content and advertisements.

2. Categories of Tracking Technologies We Use

We use the following categories of Tracking Technologies, each serving a specific purpose:

Category Purpose Duration Third-Party?
Strictly Necessary Enable core functionality: authentication, session management, security, and load balancing. Cannot be opted out. Session / Permanent No
Functional Remember your preferences: language, location, theme, and dating filter settings to personalize your experience. 1–12 months No
Performance & Analytics Understand how users interact with our Services: track page views, error rates, and feature usage to improve matchmaking algorithms and UI/UX. 2–24 months Yes (Google Analytics, Mixpanel)
Marketing & Advertising Deliver relevant ads, measure campaign effectiveness, and retarget users across platforms based on interests and behavior. 30 days–2 years Yes (Meta, Google Ads, TikTok)

💡 Dating Privacy Note: We never share sensitive dating preferences, match interactions, or private messages with third-party advertisers. Our matchmaking algorithm operates strictly within our secure environment.

3. Third-Party Tracking Technologies

We partner with trusted third-party service providers to help us operate our Services and deliver advertisements. These providers may set their own Tracking Technologies and collect information about your online activities across websites and apps.

Third-party partners include:

These third parties have their own privacy policies, and we encourage you to review them. Our use of their services is governed by strict data processing agreements.

4. How to Manage Your Preferences

On Our Platform

When you first visit LoveLink, you will see a cookie consent banner allowing you to accept, reject, or customize which categories of Tracking Technologies you allow. You can change your preferences at any time by visiting Cookie Settings or through the privacy controls in your account dashboard.

Browser & Device Settings

Most web browsers and mobile operating systems allow you to control Tracking Technologies through their settings. You can typically:

Please note that disabling certain cookies may impact site functionality, including secure login and preference saving.

5. Do Not Track Signals

Currently, there is no universal industry standard for responding to "Do Not Track" (DNT) browser signals. LoveLink respects user privacy and does not track individuals across third-party websites or online services for targeted advertising purposes when DNT is enabled. For cross-site opt-outs, you may visit:

6. Updates to This Policy

We may update this Cookies & Tracking Technologies Policy periodically to reflect changes in technology, regulations, or our business practices. When we make significant changes, we will notify you through a banner on our Services, an in-app notification, or email. The "Last Updated" date at the top of this page will reflect the most recent revision.

7. Contact Us

If you have questions about this policy, our use of Tracking Technologies, or wish to exercise your data rights, please contact our Data Protection Team:

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