Cookie Policy

1. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or smartphone) when you visit a website. They help websites function efficiently, remember your preferences, and provide information to site owners. We also use similar technologies like web beacons, local storage, and device identifiers to improve your browsing experience on MarketFlow.

2. How MarketFlow Uses Cookies

We categorize cookies based on their purpose and necessity. Below is a breakdown of the types of cookies we use across our marketplace:

2.1 Strictly Necessary Cookies

These cookies are essential for the core functionality of the MarketFlow platform. They enable features like user authentication, shopping cart management, secure checkout, and session management. Without these cookies, key marketplace services cannot function.

2.2 Performance & Analytics Cookies

These cookies help us understand how visitors interact with our marketplace. They collect anonymous, aggregated data about page views, traffic sources, error rates, and navigation patterns. This data helps us optimize performance, fix bugs, and improve the buyer/seller experience.

2.3 Functional & Preference Cookies

We use these to remember your choices across the platform, such as preferred language, currency, location, and display settings. This ensures a personalized and consistent experience every time you visit MarketFlow.

2.4 Advertising & Targeting Cookies

These cookies help us and our advertising partners show you relevant products and promotions based on your browsing activity. They may also be used to limit ad frequency, measure campaign effectiveness, and deliver targeted ads on other websites and social media platforms. You can opt out of personalized advertising at any time.

3. Third-Party Cookies & Services

MarketFlow integrates with trusted third-party services to power essential features like payment processing, fraud detection, customer support chat, and analytics. These partners may set their own cookies when you interact with their services on our platform. We do not control these cookies and recommend reviewing the privacy and cookie policies of the respective providers.

• Payment Processors: Stripe, PayPal, Apple Pay, Google Pay
• Analytics: Google Analytics, Mixpanel
• Advertising Networks: Meta, Google Ads, TikTok Ads
• Customer Support: Intercom, Zendesk

4. Managing Your Cookie Preferences

You have full control over how cookies are used on your device. You can manage or disable cookies through your browser settings or by using our built-in Cookie Preference Center.

• Browser Settings: Most browsers allow you to block, delete, or manage cookies. Note that disabling strictly necessary cookies may impact marketplace functionality.
• Cookie Preference Center: Use the "Manage Cookies" link in the footer or our banner to toggle analytics, functional, and advertising cookies on or off.
• Opt-Out Tools: Visit Your Online Choices or the Digital Advertising Alliance to manage personalized advertising across platforms.

5. Updates to This Cookie Policy

We may update this policy periodically to reflect changes in technology, regulatory requirements, or our marketplace operations. When we make material changes, we will notify you via email, a prominent notice on our homepage, or through your seller dashboard. Your continued use of MarketFlow after updates constitutes acceptance of the revised policy.

6. Contact Us

If you have questions, concerns, or requests regarding our use of cookies, please reach out to our Data Protection team:

• Email: privacy@marketflow.com
• Mail: MarketFlow Inc., Privacy Department, 123 Commerce Blvd, San Francisco, CA 94107, USA
• Support Portal: Help Center → Privacy & Security