Seller Handbook

1. Account Verification & Setup

Before listing your first product, complete your seller profile to unlock all platform features, higher listing limits, and instant payouts.

1. Provide valid government ID or business registration
2. Link a verified bank account or supported payment method
3. Set up your store branding (logo, banner, bio)
4. Enable two-factor authentication (2FA) for account security

2. Creating High-Converting Listings

Your listing is your storefront. Optimize every element to stand out in search results and drive clicks.

Photography Standards

• Use high-resolution images (minimum 1000px width)
• Show multiple angles, lifestyle shots, and scale references
• Avoid watermarks, borders, or promotional text overlays
• Primary image must have a clean white/light background

Title & Description Formula

Descriptions should be scannable. Use bullet points for specs, paragraphs for storytelling, and clearly state return/usage conditions.

3. Pricing & Inventory Management

Competitive pricing combined with accurate stock levels reduces cancellations and improves seller ratings.

• Dynamic Pricing: Adjust prices based on seasonality, competitor analysis, and demand spikes
• Fee Structure: MarketFlow charges a 5% transaction fee + payment processing (2.9% + $0.30). Premium sellers unlock reduced rates at 100+ monthly orders
• Stock Sync: Enable real-time inventory sync across all sales channels to prevent overselling

4. Shipping & Fulfillment

Fast, reliable shipping directly impacts buyer satisfaction and search ranking placement.

Handling Time Guidelines

Set realistic handling times (1–3 business days recommended). Auto-shipping labels reduce errors and qualify you for the MarketFlow Fast Ship badge.

Domestic vs International

5. Payments, Taxes & Payouts

MarketFlow holds funds in escrow for 24 hours post-delivery confirmation. Payouts are processed daily for verified sellers.

Payout methods include direct deposit, wire transfer, and supported digital wallets. Currency conversion is handled at interbank rates with a 1.2% fee for cross-border transactions.

6. Analytics & Optimization

Use data to scale intelligently. The Seller Dashboard provides real-time insights across key metrics:

• Impressions → Click-Through Rate: Optimize titles/thumbnails if CTR < 2.5%
• Conversion Rate: Industry average is 3–5%. Improve descriptions and social proof to boost
• Return Rate: Keep below 4%. High return items may be flagged for review
• Customer Response Time: Respond within 2 hours to qualify for the Top Rated badge

7. Prohibited Items & Compliance

To maintain marketplace integrity, certain categories are restricted or require special licensing:

• Counterfeit or unauthorized replicas
• Hazardous materials, firearms, or regulated chemicals
• Used pharmaceuticals or medical devices
• Digital goods requiring DRM or subscription fulfillment (unless using approved API)

Violations result in listing removal, account suspension, or permanent bans. Review the Full Acceptable Use Policy for detailed guidelines.

8. Seller Support & Resources

We're here to help you succeed. Access dedicated support through multiple channels:

• 📞 Live Chat: Available 24/5 for active sellers
• 📧 Email Support: Response within 4 business hours
• 🎓 Seller Academy: Free video courses on marketing, SEO, and scaling
• 🤝 Community Forums: Peer advice and platform updates