Logo System
Use the primary logo for most applications. Secondary and monochrome variants are for constrained environments or low-contrast backgrounds.
Primary Logo
Primary (Dark BG)
Wordmark Only
Icon / Favicon
Clear Space
Maintain minimum clear space equal to the height of the rocket icon on all sides.
Minimum Size
Never scale below 96px width for digital or 0.5" for print to ensure legibility of the icon and wordmark.
Don'ts
Never stretch, rotate, recolor, add effects, or place on busy backgrounds that reduce contrast.
Color Palette
Our palette balances trust (purple) with energy and action (orange). Use primary for core UI, accent for CTAs and highlights.
RGB: 108, 63, 228
RGB: 249, 115, 22
RGB: 15, 10, 30
RGB: 244, 241, 255
RGB: 34, 197, 94
Typography
Space Grotesk for headings (modern, technical, bold) and Inter for body copy (highly readable, clean).
Brand Voice & Tone
We speak like a trusted partner who gets startup culture. Clear, confident, and relentlessly supportive.
🌟 Empowering
We focus on what creators can achieve, not what they lack. Highlight progress, potential, and community.
⚡ Action-Oriented
Use strong verbs. Keep sentences tight. Remove fluff. Every word should drive toward a goal.
🤝 Transparent
No jargon. No hidden fees. Explain things plainly. Build trust through clarity, not complexity.
Download Center
Grab everything you need. For press kits, partner materials, or custom asset requests, contact brand@raiseit.co
Need Custom Assets?
Our brand team loves helping partners create on-brand materials. Reach out anytime.
Contact Brand Team →