Privacy & Data Usage Policy

1. Overview

LoveLink (“we,” “us,” or “our”) is committed to protecting your privacy and ensuring the security of your personal information. This Privacy & Data Usage Policy explains how we collect, use, store, share, and protect your data when you register, browse, or use our dating platform, including our website, mobile applications, and related services.

By using LoveLink, you acknowledge that you have read, understood, and agree to the practices described in this policy. If you do not agree, please discontinue use of our services.

2. Information We Collect

We collect information to provide a safe, personalized, and effective matchmaking experience. This includes:

2.1 Account & Profile Information

• Basic details: Name, email address, date of birth, gender, and location
• Profile content: Photos, bios, interests, relationship preferences, and lifestyle choices
• Verification data: Phone number, social media links, or government-issued ID (for optional identity verification)

2.2 Usage & Interaction Data

• Match history, likes, passes, and swipe behavior
• Messages, chat logs, and video/audio call metadata
• Search queries, filter preferences, and in-app navigation

2.3 Device & Technical Data

• IP address, device type, operating system, browser/app version
• Approximate location data (used only with explicit consent for matching purposes)
• Crash reports, diagnostics, and performance logs

2.4 Payment Information

For premium subscribers, we process payments through secure third-party providers. We do not store full credit card numbers or banking details on our servers.

3. How We Use Your Information

Your data is used exclusively to enhance your dating experience and maintain platform integrity:

• Matchmaking: Our AI algorithm analyzes preferences, behavior, and profile data to suggest compatible matches
• Communication: Facilitate messaging, video calls, and notifications between matched users
• Safety & Verification: Detect fraudulent accounts, enforce community guidelines, and verify identities
• Improvement: Analyze anonymized usage trends to improve features, UI/UX, and matching accuracy
• Legal & Compliance: Respond to lawful requests, prevent harm, and enforce terms of service

4. Data Sharing & Match Visibility

We are transparent about what information is visible to other users and third parties:

4.1 Other Users

Only information you explicitly add to your public profile is visible to other members. Matched users can see your photos, bio, age, and location (city-level or radius-based, per your settings). Message and chat data is strictly private and never shared with other users.

4.2 Third-Party Service Providers

We partner with trusted vendors for cloud hosting, payment processing, analytics, and customer support. These partners are contractually bound to confidentiality and data protection standards and may only use your data to perform services on our behalf.

4.3 Legal & Safety Exceptions

We may disclose information if required by law, to protect against fraud, or to prevent imminent harm. We will notify you of such requests unless legally prohibited.

4.4 Data Sales Policy

We do not sell, rent, or trade your personal information to advertisers or data brokers. Your privacy is non-negotiable.

5. Data Security & Safety

We implement industry-standard technical and organizational measures to protect your data:

• End-to-end encryption for messages and media uploads
• TLS/SSL encryption for all data in transit and AES-256 for data at rest
• Regular security audits, penetration testing, and access controls
• Two-factor authentication (2FA) and login monitoring

While no system is 100% secure, we continuously monitor and update our defenses. You are responsible for keeping your account credentials confidential.

6. Your Rights & Choices

You maintain full control over your data. Depending on your jurisdiction (including GDPR, CCPA, and other local laws), you may:

• Access & Export: Request a copy of your personal data in a portable format
• Correct & Update: Modify your profile or account details at any time
• Delete: Request permanent deletion of your account and associated data
• Opt-Out: Disable location tracking, personalized matching, or marketing emails
• Restrict Processing: Limit how we use your data for specific purposes

To exercise these rights, visit your Account Settings or contact our Data Protection team. Requests are processed within 30 days.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to maintain sessions, remember preferences, and analyze platform performance. We categorize them as:

• Essential: Required for authentication and core functionality
• Performance: Help us understand how users interact with LoveLink
• Functional: Remember your language, region, and display preferences

You can manage cookie preferences through your browser settings or our in-app privacy dashboard. Disabling essential cookies may limit platform functionality.

8. Children’s Privacy

LoveLink is strictly for individuals aged 18 and older. We do not knowingly collect personal information from minors. If we discover a user is under 18, we will promptly deactivate the account and delete associated data. Parents or guardians who believe a minor has provided information should contact us immediately.

9. Policy Updates

We may update this policy to reflect changes in technology, legal requirements, or business practices. Material changes will be communicated via email, in-app notification, or a prominent banner on the homepage. The “Last Updated” date at the top of this page will reflect the current version.

10. Contact Us

If you have questions about this Privacy & Data Usage Policy, your data rights, or how we protect your information, please reach out:

• Email: privacy@lovelink.com
• Data Protection Officer: dpo@lovelink.com
• Mail: LoveLink Inc., Privacy Department, 123 Matchmaker Ave, Suite 400, San Francisco, CA 94102

We aim to respond to all privacy inquiries within 5 business days.