Our Commitment to Transparency
At LoveLink, trust is the foundation of every connection. We believe you deserve to know exactly how our platform works, how your data is protected, and how we keep our community safe.
🤖 AI & Matching Algorithms
LoveLink uses machine learning to suggest compatible matches, but we design our systems with transparency and user control in mind.
How Matching Works
Our recommendation engine analyzes explicitly provided preferences (location, age range, relationship goals) alongside implicit behavioral signals (message engagement, profile view duration, swipe patterns). We do not use sensitive attributes like race, religion, or political affiliation in core matching unless you explicitly enable them in your preferences.
User Control First: You can disable personalized recommendations at any time in Settings > Privacy > Algorithm Preferences. When disabled, matches are shown in chronological order of profile creation.
Bias Mitigation & Auditing
We conduct quarterly fairness audits with independent data scientists to detect and correct demographic or behavioral biases. Results are summarized in our annual Trust Report, available upon request.
🔒 Data Privacy & Security
Your personal information and relationship data are handled with enterprise-grade security and strict retention policies.
Data Collection & Usage
- Profile Data: Photos, bios, preferences, and verification documents are encrypted at rest (AES-256) and in transit (TLS 1.3).
- Behavioral Data: Used solely to improve match relevance. Never sold to data brokers.
- Location Data: Collected only with explicit permission. Used for proximity matching and anonymized heatmaps to prevent stalking.
Data Retention
Inactive accounts are archived after 12 months. All personal data is permanently deleted 30 days after account deletion requests. We retain only minimal transaction logs for legal compliance (up to 7 years where required by law).
🛡️ Safety & Content Moderation
We maintain a zero-tolerance policy for harassment, fraud, and exploitation. Our moderation operates through a hybrid human-AI system.
Verification Process
Users can opt into photo verification using real-time selfie matching against uploaded profile images. Verified badges indicate successful completion. Government ID is never stored permanently; only a cryptographic hash is retained for fraud prevention.
Moderation & Enforcement
- Automated Filtering: AI scans messages and media for hate speech, threats, and explicit non-consensual content.
- Human Review: A dedicated safety team reviews 100% of escalated reports within 2 hours during business hours.
- Shadowbanning & Bans: Repeat offenders receive progressive penalties. Permanent bans are irreversible and shared with industry safety networks where legally permitted.
💼 Monetization & Advertising
LoveLink is transparent about how we generate revenue and how it impacts your experience.
Subscription Model
We operate on a clear tiered subscription model (Free, Premium, VIP). All pricing is displayed upfront before checkout. No hidden fees, no surprise auto-renewal traps. You can cancel anytime with full refund eligibility within 14 days of purchase, per consumer protection laws.
Advertising Policy
We do not serve third-party behavioral ads on LoveLink. Promotional content is clearly labeled as "Sponsored" and never uses intimate profile data for targeting. We partner only with brands aligned with our community values (e.g., wellness, travel, dining).
🔗 Third-Party Integrations
We integrate with select services to enhance functionality, but we limit data sharing to the minimum necessary:
- Payment Processors: Stripe & PayPal (PCI-DSS compliant). We never store full credit card numbers.
- Analytics: Plausible Analytics (privacy-first, no cookies, no cross-site tracking).
- Social Login: Apple, Google, and Facebook OAuth. We only request basic profile info; your social graph is never accessed.
Full technical specifications for each integration are available in our Developer Transparency Dashboard.
⚖️ Data Governance & User Rights
We comply with GDPR, CCPA/CPRA, LGPD, and other applicable data protection frameworks. Your rights include:
- Access, correct, or export your personal data in machine-readable format (JSON/CSV)
- Request deletion of all stored data (right to be forgotten)
- Opt out of automated decision-making & profiling
- File complaints with local data protection authorities
All requests are processed within 30 days. You can manage preferences directly in your account dashboard without needing to contact support.
Questions or Concerns?
Our Transparency & Safety team is dedicated to addressing your inquiries with clarity and care. We aim to respond to all transparency-related requests within 48 hours.
📧 Contact Transparency Team