Information We Collect

At MarketFlow, we are committed to transparency about the information we collect. This page details the categories of data we gather from users of our marketplace, the methods of collection, and the purposes for which this information is used. We believe that trust is the foundation of our global community of buyers and sellers.

1. Information You Provide Directly

We collect information that you voluntarily provide when using our services, creating an account, or engaging with sellers and buyers.

2. Information Collected Automatically

When you access or use MarketFlow, certain information is collected automatically through technologies we use to ensure security, performance, and a personalized experience.

Technical & Device Data

• Device Information: Hardware model, operating system, unique device identifiers, and browser type.
• Log Data: IP address, access times, referring URLs, pages viewed, and crash reports.
• Connection Data: Network type, signal strength, and browser language settings.

Usage & Interaction Data

• Search queries and filters applied.
• Items viewed, added to cart, or favorited.
• Click patterns and navigation paths.
• Customer support interactions and survey responses.

Location Information

If you permit, we may collect precise location data to provide localized content, suggest nearby pickup options, or improve delivery estimates. You can manage location permissions in your device settings.

3. Information from Third Parties

We may receive information about you from trusted third-party sources to enhance our services and verify user identity:

• Social Media Platforms: If you sign up or log in via social accounts, we may receive basic profile information and friends lists (depending on your privacy settings).
• Payment Processors: Verification data to confirm payment methods and detect fraud.
• Data Brokers: Limited information to improve marketing effectiveness and security.
• Partners: Joint promotion partners may share interaction data with your consent.

4. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to recognize your device and remember your preferences. Key types include:

• Essential Cookies: Required for core functionality like authentication and security.
• Performance Cookies: Help us understand how users interact with the site to improve performance.
• Functional Cookies: Remember your language, region, and cart items.
• Marketing Cookies: Used to display relevant ads and measure campaign effectiveness.

For full details, please visit our Cookie Policy and use the cookie consent manager to control your preferences.

5. Sensitive Information

We do not intentionally collect sensitive personal data (such as health information, religious beliefs, or biometric data). In limited circumstances, we may process such data only with your explicit consent or where required by law, such as identity verification for high-value transactions or seller compliance.

6. Data Retention

We retain your information only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce agreements. Retention periods vary by data type:

• Account Data: Retained while your account is active and for up to 24 months after closure for legal and fraud prevention purposes.
• Transaction Data: Retained for a minimum of 7 years for tax and accounting compliance.
• Marketing Data: Retained until you opt out or for 24 months of inactivity.