Privacy Policy

1. Introduction & Scope

MarketFlow ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our mobile applications, or engage with our marketplace services.

By accessing or using MarketFlow, you agree to the terms of this Privacy Policy. If you do not agree with the terms, please do not access our services.

2. Information We Collect

We collect information to provide better services to our users. The types of data we collect include:

• Personal Information: Name, email address, phone number, shipping/billing address, and payment details when you create an account, list items, or make purchases.
• Transaction Data: Purchase history, order details, returns, refunds, and marketplace communication logs.
• Device & Usage Data: IP address, browser type, operating system, device identifiers, access times, and pages visited through automatic collection.
• Location Data: Approximate geographic location derived from IP address or precise location if you enable GPS permissions for mobile features.
• User-Generated Content: Product listings, reviews, messages, profile pictures, and other content you voluntarily submit.

3. How We Use Your Information

We use the collected information for the following purposes:

• To process transactions, manage orders, and facilitate secure payments.
• To create and manage your account, verify identity, and prevent fraud.
• To communicate with you regarding orders, disputes, updates, and customer support.
• To personalize your experience, including product recommendations and targeted promotions.
• To analyze usage trends, improve our marketplace, and develop new features.
• To comply with legal obligations and enforce our Terms of Service.

4. Information Sharing & Disclosure

MarketFlow does not sell your personal information. We may share your data only in the following circumstances:

• Service Providers: Trusted third parties who assist in payment processing, shipping, analytics, and customer support (bound by strict confidentiality agreements).
• Transaction Partners: Buyers and sellers involved in a completed or pending transaction (e.g., shipping address for delivery).
• Legal Requirements: When required by law, court order, or government regulation, or to protect the rights, property, and safety of MarketFlow and its users.
• Business Transfers: In connection with a merger, acquisition, or sale of assets, your data may be transferred as a business asset.

5. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest.
• Regular security audits, penetration testing, and access controls.
• Tokenization of payment information via PCI-DSS compliant processors.
• Employee training on data privacy and security protocols.

While we strive to protect your personal data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights & Choices

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access & Portability: Request a copy of the personal data we hold about you.
• Correction: Update or rectify inaccurate or incomplete information.
• Deletion: Request erasure of your data, subject to legal retention requirements.
• Opt-Out: Unsubscribe from marketing communications at any time via the link in our emails or through your account settings.
• Restrict Processing: Limit how we process your data in certain circumstances.

To exercise these rights, please contact us at the email address provided in Section 11. We will respond within 30 days as required by applicable law.

7. Cookies & Tracking Technologies

We use cookies, web beacons, and similar technologies to enhance your experience, analyze site traffic, and remember your preferences. You can manage cookie preferences through your browser settings or our in-app privacy controls. Disabling essential cookies may limit functionality of certain features.

8. Children’s Privacy

MarketFlow is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected data from a minor, we will take steps to delete it promptly. Parents or guardians who believe their child has provided personal information should contact us immediately.

9. International Data Transfers

Your information may be transferred to, and processed in, countries other than your country of residence. These countries may have data protection laws that differ from your jurisdiction. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses or equivalent mechanisms, to protect your data during international transfers.

10. Updates to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations. When we make material changes, we will notify you via email or a prominent notice on our marketplace. Your continued use of MarketFlow after the effective date constitutes acceptance of the updated policy.

11. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:

• Email: privacy@marketflow.com
• Address: MarketFlow Inc., Legal & Privacy Department, 100 Innovation Drive, Suite 400, San Francisco, CA 94107, USA
• Support Portal: help.marketflow.com/privacy

For users in the European Economic Area, you also have the right to lodge a complaint with a supervisory authority in your jurisdiction.