✦ Est. 1987 ✦

The Story of
Terroir Cocoa

Three generations. One passion. The finest cacao grown in Ecuador's volcanic highlands and transformed by hand into extraordinary chocolate.

In 1987, our grandfather Elena Delacroix planted 50 cacao trees in the misty slopes of Ecuador's Napo Valley. She carried with her a simple belief: that the world's most extraordinary chocolate begins with a reverence for the earth and the hands that tend it.

That first grove — no larger than a tennis court — produced beans of such extraordinary character that a small group of local chocolatiers took notice. Word spread slowly, then rapidly, through the networks of artisan chocolate makers who hungered for beans with depth, clarity, and soul.

What began as a family experiment became a family calling. Over the next decade, Elena and her husband Mateo expanded their cultivated area to 80 acres, introducing rare cacao varieties from Madagascar, Venezuela, and Papua New Guinea — each carefully matched to the microclimates of their estate. By 2001, Terroir Cocoa was producing beans that would soon win international acclaim.

Today, the Delacroix family's estate spans 200 acres of volcanic highland, cultivated with organic methods passed down through three generations. Our beans are fermented, dried, and roasted in small batches — always by hand, always with intention — producing single-origin chocolate that carries the distinct fingerprint of our terroir in every bite.

But the story of Terroir Cocoa is not only about the beans and the chocolate. It is about the people — our farming family, our fermentation masters, our concheurs, and the communities that have grown alongside us over nearly four decades. It is about the mountains that cradle our groves, the volcanic soil that nourishes every root, and the rain that falls in gentle sheets each afternoon, carrying the scent of blooming cacao flowers across the valley.

Every bar we make carries this story. Every taste is an invitation to understand the extraordinary journey from a single cacao pod to the chocolate in your hands. We believe that chocolate should tell a story — and ours begins beneath the canopy of a 37-year-old cacao tree in the Napo Valley, where everything started with love, patience, and the soil itself.

Three Generations of Cacao Excellence

👩‍🌾 1987 – 2012
First Generation

Elena Delacroix

Founder & Visionary

A botanist by training and a dreamer by nature, Elena left her position at the University of Quito to pursue cacao cultivation. She introduced over 30 rare cacao clones to the Napo Valley and established the estate's organic farming methods. Her philosophy — "The soil gives everything if you ask gently" — remains the cornerstone of our practice.

👨‍🌾 2012 – 2020
Second Generation

Carlos Delacroix

Farm Director & Fermentation Expert

Trained in food science at Wageningen University, Carlos returned home in 2005 and revolutionized our fermentation process. He developed the estate's signature 6-day fermentation protocol that brought out flavor profiles never before achieved in Ecuadorian cacao. Under his leadership, Terroir Cocoa won its first international awards and expanded to include our own chocolate-making facility.

👩‍💼 2020 – Present
Third Generation

Sofia Delacroix-Moreau

CEO & Brand Director

A graduate of Le Cordon Bleu and INSEAD, Sofia brings a global perspective to the family business. She launched the direct-to-consumer platform, established partnerships with Michelin-starred chefs worldwide, and led the farm's transition to full carbon neutrality. Under her leadership, Terroir Cocoa now ships to 40+ countries while remaining fiercely rooted in its Ecuadorian heritage.

Our Journey Through Time

1987

The First 50 Trees

Elena plants the first cacao trees in the Napo Valley, selecting the finest Nacional and Criollo varieties from local seed banks. The family's small homestead becomes a cacao grove.

1993

First Harvest & Sale

The first commercial harvest of 2 tons of fermented cacao beans. Sold to a small chocolate maker in Guayaquil who pays triple the market rate, citing "unparalleled aromatic complexity."

1998

Organic Certification

Terroir Cocoa becomes one of the first cacao farms in Ecuador to receive full organic certification, eliminating all chemical inputs from the cultivation process.

2005

Carlos Returns Home

Carlos leaves his career in Amsterdam and returns to the estate. He transforms the fermentation process and expands the grove to 80 acres, introducing rare varietals.

2010

Grand Prix d'Honneur

Terroir Cocoa's Dark 85% wins the Grand Prix d'Honneur at the International Chocolate Awards — the first Ecuadorian farm to receive this distinction.

2015

Own Chocolate Facility

The Delacroix family builds a chocolate-making facility on the farm, completing the farm-to-bar process entirely on-site. The first bars are crafted under Carlos's direct supervision.

2020

Global Expansion

Sofia launches the direct-to-consumer brand and e-commerce platform. Terroir Cocoa begins shipping to 40+ countries while establishing farm tour programs.

2024

Carbon Neutral Milestone

After 8 years of sustainable initiatives, Terroir Cocoa achieves full carbon neutrality — from farm operations to supply chain — with over 250,000 trees planted.

The Volcanic Terroir of Napo Valley

🌋

Napo Valley, Ecuador

1°28'S, 78°12'W — The Golden Belt of Cacao

Where the Volcano Meets the Forest

Our farm sits at 800 meters elevation on the western slopes of the Andes, where centuries of volcanic activity have created soil of extraordinary mineral richness. The combination of volcanic ash, morning mist from the Amazon basin, and afternoon rain showers creates a microclimate unlike anywhere else on Earth.

This unique terroir imparts to our cacao beans a complexity that no other region can replicate — deep cocoa notes layered with tropical fruit, floral undertones, and a distinct mineral finish that chocolate makers around the world seek.

800m
Elevation
2,400mm
Annual Rainfall
20+
Cacao Varieties
50K
Trees on Estate
"

Chocolate is not made. It is grown. Every bar we craft carries the memory of a specific tree, a specific day of harvest, a specific moment when the bean met the sun. That is the story we tell.

Elena Delacroix
Founder, Terroir Cocoa

What Guides Us Every Day

🌱

Patience Over Speed

We never rush fermentation, drying, or roasting. Each stage requires the time it needs to develop fully. Good chocolate cannot be hurried — it must be earned through patience.

🤲

Hands, Not Machines

Every bean is hand-selected, every pod is hand-cut, every batch is hand-turned. Machine efficiency has no place in what we do. The human touch is where character lives.

🌍

Stewardship, Not Extraction

We do not own this land — we tend it. Our commitment is to leave the estate healthier than we found it, to give back more than we take, and to pass it to the next generation in good condition.

🔬

Science in Service of Art

We combine food science rigor with artistic intuition. We test, measure, and analyze — but we always let the final judgment be flavor, aroma, and feel.

👨‍👩‍👧‍👦

Community Is Foundation

A great farm requires a great community. We invest in our workers' education, healthcare, and futures — because chocolate made by happy hands is chocolate that tastes of joy.

🎯

Obsessive Detail

From soil pH to conching temperature to the angle of each bar's snap — we obsess over every detail. Because the difference between good chocolate and extraordinary chocolate lives in the margins.

Awards & Accolades

🏆
2010

Grand Prix d'Honneur

International Chocolate Awards — Best Dark Chocolate in the World for our Dark 85% from Napo Valley.

🥇
2014

Grand Gold Award

Chocofairs Brussels — Our Single Estate Reserve received a perfect score of 98/100 from the international jury.

🏅
2018

Best Origin Single

Great Taste Awards (UK) — Our Madagascar-origin bar received a Two Star Great Taste award for its distinctive fruit character.

🌿
2021

Sustainable Farm of the Year

Global Cocoa Sustainability Forum — Recognized for our carbon neutrality achievement and community investment programs.

2023

Best Chocolate Brand

World Food Awards — Terroir Cocoa's direct-to-consumer platform was named the world's finest single-origin chocolate brand.

🎖️
2024

Grand Prix — Ruby Cacao

International Chocolate Awards — Our naturally pink Ruby Cocoa bar won Gold for Innovation in Chocolate Making.

Walk Among Our Trees

The best way to understand our story is to stand beneath our cacao groves, smell the fermentation rooms, and taste chocolate made from beans picked beneath your feet. We welcome you.

Schedule a Farm Tour